# Unusually Unkempt Editorials The June/July 2014 Russh Magazine Erichsen Photoshoot is Messy By Jordy E | Published 2014-06-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/junejuly-2014-russh-magazine References: [thefashionography](http://thefashionography.com/freja-beha-erichsen-russh-magazine-2014) & [russhmagazine](http://www.russhmagazine.com) The June/July 2014 Russh Magazine editorial featuring Danish model Freja Beha Erichsen provides a rather unkempt look at the Spring/Summer 2014 season. Stylist Gillian Wilkins oversaw the beautifully messy production which features shaggy locks and [oversize apparel](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit). Photographer Benny Horne proved alongside Wilkins that little is needed to showcase the elegance of Erichsen. With just a [simple black and white backdrop](https://www.trendhunter.com/trends/jiyongkim-fw25) and no props, Horne focused on Erichsen alone and the ensembles put together by Wilkins. [Retro motifs](https://www.trendhunter.com/trends/studio-nicholson-fw25) are certainly at play in each of Horne's images. Wilkins opted for thick star-studded tops and knits featuring small sparkles that made Erichsen appear fresh off the set of a 1970s film. Yet, given the unassuming nature of the production, they brought the motif to life in a casual manner. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 67% | Activity: 54% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Messy Fashion:** Opportunity to disrupt the fashion industry with a messy and casual aesthetic - **Retro Motifs:** Opportunity to bring back vintage styles through fashion and media - **Minimalist Photography:** Opportunity to showcase elegance through simple photography techniques ### Who This Affects Most - **Fashion:** Industry can embrace the trend of messy and casual fashion to appeal to a broader audience - **Media:** Opportunity for media companies to use retro motifs to create nostalgic content - **Photography:** Photographers can innovate through minimalist techniques to create simple but elegant images for fashion editorials ## Related on Trend Hunter - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)