# Bold British Decals This Egan and Thompson Design will Adorn the Cover of Completely London By Josh Triantafilou | Published 2012-05-30 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/june-issue-of-completely-london References: [visualnews](http://www.visualnews.com/2012/05/23/anamorphic-union-jack-london/) & [kfh](http://www.kfh.co.uk/completely-london/magazine/) Commissioned to create a cover for the June issue of Completely London, Joseph Egan and Hunter Thompson took a [quintessentially British symbol](https://www.trendhunter.com/trends/area-office), the [Union Jack](https://www.trendhunter.com/trends/shredded-wheat), and splattered it throughout a [large, otherwise bare room](https://www.trendhunter.com/trends/child-studio-1). The effect is decidedly psychedelic. One’s perspective of the Union Jack shifts, as the flag is spread across varying planes and angles. The Union Jack has been a symbol of the United Kingdom for centuries. Its intersecting bars of blue, white and red are a familiar site for not just the British, but people all over the world. Thompson and Egan have managed to take this ubiquitous, well-known symbol and transform it without losing any of its essential qualities. Completely London made a clever decision hiring this dynamic design duo. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 1% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Key Themes Behind This Trend - **Psychedelic Design:** Opportunity for businesses to incorporate bold, vibrant designs that challenge traditional aesthetics. - **Transformative Symbolism:** Opportunity for brands to reimagine familiar symbols in new and innovative ways. - **Dynamic Design Duos:** Opportunity for businesses to collaborate with creative partnerships that bring fresh perspectives to their projects. ### Where This Applies - **Graphic Design:** Disruptive innovation opportunity for graphic design companies to offer bold and unconventional design solutions. - **Fashion and Apparel:** Disruptive innovation opportunity for fashion brands to incorporate psychedelic designs into their clothing and accessories. - **Publishing and Print Media:** Disruptive innovation opportunity for publishers to hire dynamic design duos to create attention-grabbing covers for magazines and books. ## Related on Trend Hunter - [Eclectic Bistro Designs](https://www.trendhunter.com/trends/deux-gares-express-caf.md) - [Geometric Colorful Residential Spaces](https://www.trendhunter.com/trends/graphic-house.md) - [Bespoke Wallpaper Collaborations](https://www.trendhunter.com/trends/bespoke-wallpaper.md) - [Dynamic Bold Graphic Rugs](https://www.trendhunter.com/trends/eley-kishimoto.md) - [Whimsical Family Home Renovations](https://www.trendhunter.com/trends/2lg-studio.md) - [Eccentric Soho Hotels](https://www.trendhunter.com/trends/martin-brudnizki.md) - [Speed-Inspired Seating Fabrics](https://www.trendhunter.com/trends/elizabeth-line-in-london.md) - [Home-Defining Artistic Flags](https://www.trendhunter.com/trends/everything-is-temporary.md) - [Ultra-Colorful Design Studios](https://www.trendhunter.com/trends/whimsical-studio.md)