# Posh Pastoral Editorials The June 2014 Vogue UK Josh Olins Photoshoot Features Farmland By Jordy E | Published 2014-05-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/june-2014-vogue-uk References: [thefashionography](http://thefashionography.com/ashleigh-good-andreea-diaconu-vogue-june-2014) & [vogue](http://www.vogue.co.uk) The June 2014 [Vogue](https://www.trendhunter.com/trends/no-rules-club) UK editorial by photographer Josh Olins showcases the likes of models Ashleigh Good and Andreea Diaconu. In each image, the models are found in a barren farm, encasing them with little else aside from grass, sand and water. In spite of the natural, rustic backdrop, both Good and Diaconu are captured sporting [upscale outfits appropriate for city settings](https://www.trendhunter.com/trends/back-to-the-city). Stylist Clare Richardson dressed the pair in long trench coats, two piece denim suits and cut-out ivory pieces, apparel that is certainly well-suited to settings outside of the pastoral realm. Given the bucolic backdrop, make up expert Sally Branka stuck to the basics with [smoky eye shadow and exaggerated cheekbones](https://www.trendhunter.com/trends/il-pranzo-campaign). Aside from these additions however Good and Diaconu remained untouched. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 35% | Activity: 19% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Pastoral Fashion:** There is an opportunity for disruptive innovation in the fashion industry by combining rustic elements with upscale and city-appropriate styles. - **Barren Location Shoots:** The use of deserted farm settings in photo shoots presents an opportunity for disruptive innovation in the photography industry. - **Minimalist Makeup:** The trend of minimalistic makeup in rural or natural settings opens up an opportunity for disruptive innovation in the beauty industry. ### Sectors Adopting This - **Fashion:** The fashion industry can explore the intersection of rustic and upscale styles to create new and unique offerings. - **Photography:** Photographers can embrace the use of barren farm locations to create captivating and unconventional fashion shoots. - **Beauty:** The beauty industry can develop minimalist makeup products and techniques tailored for rural or natural settings. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Botanically Inspired Fashion Lines](https://www.trendhunter.com/trends/burberry-x-highgrove.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Outdoor Apparel Collaboration](https://www.trendhunter.com/trends/on-and-sky-high-farm-goods.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)