# Running-Inspired Apparel The New NikeLab Collection Draws from Jun Takahashi's Love of the Sport By Riley von Niessen | Published 2016-11-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jun-takahashi References: [hypebeast](http://hypebeast.com/2016/11/nikelab-2016-gyakusou-collection-jun-takahashi) & [nike](http://www.nike.com/ca/en_gb/c/sportswear?ref=http://hypebeast.com/2016/11/nikelab-2016-gyakusou-collection-jun-takahashi) Jun Takahashi is a Japanese fashion designer who's considered to be one of the founding fathers of streetwear. He's gained this title from his high-profile rugged pieces that made use of a clear punk influence -- which he continuously manages to bring a unique and contemporary aesthetic to. Now, the creative has taken a turn and joined with NikeLab for a [collaborative line of athleticwear](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1). In order to get the functional and fashionable designs, Jun Takahashi considered his own [love of running](https://www.trendhunter.com/trends/run-city). As [HYPEBEAST](https://www.trendhunter.com/trends/jordan-clarkson) reports, the designer explained his appreciation for the sport by saying, "Running is my biggest source of creativity. It makes sense that I create apparel and footwear to support my running, which I dedicate time to everyday." ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 58% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Running-inspired Apparel:** Disruptive innovation opportunity: Create functional and fashionable athleticwear that draws from different subcultures and influences to appeal to a diverse consumer base. - **Streetwear Fashion:** Disruptive innovation opportunity: Combine punk influences with contemporary aesthetics to create high-profile rugged pieces that resonate with the streetwear market. - **Collaborative Fashion Collections:** Disruptive innovation opportunity: Partner with popular brands to create unique and collaborative athleticwear lines that appeal to both fashion enthusiasts and athletes. ### Who This Affects Most - **Apparel Manufacturing:** Disruptive innovation opportunity: Incorporate innovative technologies and materials into the manufacturing process to create functional and stylish athleticwear. - **Fashion Design:** Disruptive innovation opportunity: Explore the intersection of different subcultures and sports to create unique and trend-setting fashion designs. - **Sportswear Retail:** Disruptive innovation opportunity: Curate collaborative fashion collections that target both the fashion-conscious and athletic customer segments for increased sales and market reach. ## Related on Trend Hunter - [Artisinal Athletic Wear](https://www.trendhunter.com/trends/junya-watanabe-x-reigning-champ.md) - [Fashionable Sportswear Collaborations](https://www.trendhunter.com/trends/asics-novalis-release.md) - [Trail-Inspired Joint Sneakers](https://www.trendhunter.com/trends/mafate-x.md) - [Performance-Driven Footwear Collabs](https://www.trendhunter.com/trends/bandit-x-asics-capsule.md) - [Minimalistic Activewear Capsules](https://www.trendhunter.com/trends/nike-x-sacai.md) - [Running Lifestyle Capsules](https://www.trendhunter.com/trends/run-city.md) - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md) - [Highly Limited Garment Collabs](https://www.trendhunter.com/trends/junya-watanabe-man-x-reigning-champ.md) - [Performance-Inspired Fashion Collabs](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1.md)