# Sky-High Jump-Offs Nike Puts Their Nike+ Device to Work in this Jumping Contest By Jonathon Brown | Published 2013-01-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jumping-contest References: [youtu.be](http://youtu.be/TrPJ0aTSxx8) & [nike](http://www.nike.com) Two young men strap on their [Nike](https://www.trendhunter.com/trends/nike-running-collection) shoes, equipped with Nike+ sensors and face off in a jumping contest. The two men, identified only by their [Twitter](https://www.trendhunter.com/trends/divine) handles (@AirJanvier and @FeazellVince) choose their shoes and insert the new Nike+ sensors in the space designed for it under the sole of their left shoe. The Nike+ sensor is there to measure the height of their vertical jump. The results of their jumps are immediately displayed on screens in front of them. A motivational score keeper shouts at them to get higher and beat the other one’s jump. The jumping contest starts with both jumpers reaching around 38 inches. However, before long the score keeper is on their backs demanding 40 inch jumps. In the end, they both reach 40 inches. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 35% | Activity: 42% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Wearable Technology:** Nike+ sensors in shoes enable measurement of vertical jump, opening opportunities for wearable technology in sports performance tracking. - **Gamification:** Using a jumping contest to motivate and engage participants showcases the potential of gamification in fitness and training programs. - **Real-time Data Visualization:** Immediate display of jump height on screens demonstrates the value of real-time data visualization in sports competitions. ### Industries Being Reshaped - **Athletic Footwear:** Nike+ sensors integrated into shoes create new opportunities for the athletic footwear industry to develop smart shoes. - **Sports Technology:** The use of Nike+ sensors and real-time data visualization presents possibilities for innovation in the sports technology industry. - **Fitness and Training:** Gamification of fitness challenges, like the jumping contest, offers disruptive innovation opportunities for the fitness and training industry. ## Related on Trend Hunter - [Wearable Fitness Trackers](https://www.trendhunter.com/trends/airjump.md) - [Athletic Performance Essentials](https://www.trendhunter.com/trends/nike-running-collection.md) - [Antigravity-Inspired Training Sneakers](https://www.trendhunter.com/trends/nike-vomero.md) - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md) - [Mind-Activating Performance Sneakers](https://www.trendhunter.com/trends/Mind-001-And-002.md) - [Responsive Dual-Chamber Sneakers](https://www.trendhunter.com/trends/nike-air-max-dn.md) - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Sensory Performance Footwear](https://www.trendhunter.com/trends/mind-001-1.md) - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md)