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# Ramen Noodle Brand Getaways
Cup Noodles' 'Jump to Japan Sweepstakes' is Sending Two Fans to Tokyo

By Katherine Pendrill | Published 2019-01-18 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/jump-to-japan-sweepstakes
References: [delish](https://www.delish.com/food-news/a25894758/cup-noodles-jump-to-japan-sweepstakes/) & [prnewswire](https://www.prnewswire.com/news-releases/nissin-cup-noodles-unites-with-jump-force-video-game-to-launch-epic-jump-to-japan-sweepstakes-with-limited-edition-packaging-300776684.html)

If you're a ramen fan who's always dreamed of seeing the birthplace of the savory noodle dish, you could turn that dream into reality with Cup Noodles' 'Jump to Japan Sweepstakes.'

This year, [Nissin's](https://www.trendhunter.com/trends/nissin-cup-meshi) Cup Noodles teamed up with video game Jump Force to launch a contest called the 'Jump to Japan Sweepstakes.' To participate, fans simply have to purchase specially marked packages of Cup Noodles and send a photo of their receipt to a specific website. Fans can win everything from copies of the Jump Force game to [Cup Noodles merchandise](https://www.trendhunter.com/trends/cup-noodles-turkey-dinner), but the highly coveted grand prize is a trip for 2 to Tokyo.

The competition is running from now through June 30th, giving fans plenty of time to stock up on beef, chicken, or shrimp Cup Noodles ramen.

Image Credit: *Cup Noodles.*

## Trend Insights (Trend Hunter)

- Score: 0.8/10
- Popularity: 10% | Activity: 5% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What Makes This Trend Stand Out

- **Sweepstakes Marketing:** More brands will offer sweepstakes and contests to increase sales and engagement with customers.
- **Food Tourism:** More consumers will travel to other countries and cities to experience different cuisines and food cultures.
- **Brand Partnerships:** More brands will collaborate on campaigns and products to reach new audiences.

### Sectors Adopting This

- **Food and Beverage:** Food brands will use sweepstakes as a new way to drive sales and engagement with their products.
- **Travel and Tourism:** The travel industry will see an increase in food tourism as consumers look for authentic culinary experiences.
- **Marketing and Advertising:** More agencies will focus on creating unique and interactive brand partnerships to increase brand awareness and customer engagement.

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