# Biometric Authentication Technology Jumio Biometric Authentication Identifies Real vs Fake Images By Jana Pijak | Published 2020-03-30 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/jumio-biometric-authentication References: [jumio](https://www.jumio.com/authentication/) Jumio Biometric Authentication is a seamless and privacy-focused system that ensures user identities are verified more accurately. The technology boasts advanced 3D face mapping features to identify users, requiring a simple selfie or video recording to process them. While [similar image-based authentication services](https://www.trendhunter.com/trends/passwordless-authentication-platform) exist, Jumio works to specifically detect if user images are real and human or if they are a [spoof image](https://www.trendhunter.com/trends/aigenerated-deepfake) -- making the technology extremely useful for online retailers and other businesses requiring users to verify their identity virtually. Making authentication "faster, easier and more intuitive," Jumio biometric Authentication works by capturing an image of a valid government-issued piece of ID. Once captured, its 3D face map feature saves intricate details that are later used to compare the original image with possible illegitimate copies. If valid users are present, the system makes identity verification quick and easy while ensuring peace of mind. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 8% | Activity: 42% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### What Makes This Trend Stand Out - **Biometric Authentication Technology:** Jumio's innovative biometric authentication technology identifies fake images and opens opportunities for secure online transactions. - **3D Face Mapping Features:** Jumio's 3D face mapping features set the bar for image-based authentication services, creating new development opportunities for the biometric industry. - **Privacy-focused Security:** Jumio's privacy-focused technology enhances users' security and trust, paving the way for future developments in secure online identity verification. ### Sectors Adopting This - **Online Retail:** Jumio's biometric authentication technology can revolutionize online retail security, providing an excellent opportunity for entrepreneurship and business growth. - **Finance and Banking:** Jumio's privacy-focused technology provides a valuable solution for secure identification in finance and banking, creating new possibilities for digital innovation. - **Government and Security:** Jumio's 3D face mapping technology can offer governments and security agencies a secure and seamless way to verify identities, creating new opportunities for efficiency and safety. ## Related on Trend Hunter - [Identity Verification Platforms](https://www.trendhunter.com/trends/pruvly-ai.md) - [Health-Focused Identification Platforms](https://www.trendhunter.com/trends/identification-platform.md) - [Digital Authentication Systems](https://www.trendhunter.com/trends/digital-authentication-system.md) - [Identity Verification Infrastructures](https://www.trendhunter.com/trends/iris-id.md) - [Automated ID Authentication Apps](https://www.trendhunter.com/trends/authentication-apps.md) - [Customer Verification Solutions](https://www.trendhunter.com/trends/nametag.md) - [Extensive Online Verification Platforms](https://www.trendhunter.com/trends/sign-in-with-id.md) - [Facial Recognition ID Checkers](https://www.trendhunter.com/trends/intellicheck-platform-20.md) - [Biometric Banking Technology](https://www.trendhunter.com/trends/biometric-system.md)