# Canned Reduced-Sugar Nectars Jumex Reduced Has 50% Less Sugar Than its Traditional Nectars By Michael Hemsworth | Published 2026-08-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jumex-reduced References: [bevnet](https://www.bevnet.com/news/2026/new-beverages-c4-free-rein-embrace-protein-califia-goes-bananas) & [vilore](http://www.vilore.com/)  The [Jumex](https://www.trendhunter.com/trends/jumex-energy) Reduced drink range has been announced by the Mexican juice brand as its newest lineup of refreshments that take aim at [reducing sugar content](https://www.trendhunter.com/trends/sunmagic-juice-inspo) to foray into a new category of shoppers. The drink range features 50% less sugar than the brand's traditional nectar juice beverages and comes in four flavors including Guava Nectar, Mango Nectar, Peach Nectar and Strawberry-Banana Nectar. Each drink in the range comes in 11.3-ounce cans with 14-grams of sugar with 60-calories to make them suitable for a wide range of consumption occasions. The Jumex Reduced drink range is suited for enjoyment straight up, but could also be paired with [sparkling water for a spritz-style mocktail](https://www.trendhunter.com/trends/belvoir-farm-fruitz) or even paired with alcohol for cocktails with a lower sugar content to prioritize versatility. ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 66% | Activity: 73% | Freshness: 83% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Reduced-sugar Nectars:** Lower-sugar fruit beverages are reshaping legacy juice categories by balancing familiar sweetness with better-for-you nutritional positioning. - **Versatile Canned Mixers:** Ready-to-drink nectars with cocktail and mocktail compatibility create new value in products that bridge everyday refreshment and at-home mixology. - **Calorie-conscious Fruit Drinks:** Portion-controlled canned juices with transparent calorie counts reflect rising demand for flavorful beverages that fit mindful consumption routines. ### Who This Affects Most - **Juice and Nectar:** Traditional juice brands face space for reformulated products that retain fruit-forward taste while addressing sugar-reduction expectations. - **Ready-to-drink Beverages:** Canned formats with multiple consumption uses highlight opportunities for portable drinks that serve both solo and social occasions. - **Mocktail and Cocktail Mixers:** Reduced-sugar nectars can expand mixer offerings by giving consumers flavorful bases for lighter alcoholic and non-alcoholic drinks. ## Related on Trend Hunter - [Ready-to-Pour Canned Tequila Cocktails](https://www.trendhunter.com/trends/cuervo-canned-cocktails.md) - [Functional Zero-Sugar Energy Drinks](https://www.trendhunter.com/trends/v8-energy-zero-sugar.md) - [Better-For-You Hydration Campaigns](https://www.trendhunter.com/trends/gatorade-lower-sugars.md) - [Reduced-Sugar Fruit Juices](https://www.trendhunter.com/trends/austria-juice.md) - [Mini Margarita Mocktails](https://www.trendhunter.com/trends/margarita-mocktails.md) - [Juice-Branded Gummy Candies](https://www.trendhunter.com/trends/jumex-gomix-gummies.md) - [Zero-Sugar Electrolyte Mixes](https://www.trendhunter.com/trends/liquid-iv-sugarfree-range.md) - [Zero-Calorie Mandarin Sodas](https://www.trendhunter.com/trends/jarritos-mandarin-zero.md) - [No-Sugar Fruit Premix Ranges](https://www.trendhunter.com/trends/doumix-squeeze.md)