# Interactive Booking Experiences Jumeirah Inside Allows Users to Experience Hotels While Booking By Rebecca Byers | Published 2016-03-21 | World Source: Trend Hunter, https://www.trendhunter.com/trends/jumeirah-inside References: [thinkwithgoogle](https://www.thinkwithgoogle.com/intl/en-ae/article/jumeirah-inside-the-travel-industrys-first-fully-immersive-discovery-and-booking-platform/) Jumeirah Inside is a virtual experience that transports users to a variety of luxurious accommodations in Dubai during the booking process. Developed in collaboration with [Google](https://www.trendhunter.com/trends/google-search-2), Jumeirah Inside offers a 360-degree tour of some of the most ultra-luxe suites available for booking through the platform. The immersive application provides users with a full view of the lodging options before committing to one, while various suites including the Royal Suite at the Burj Al Arab available for full inspection. As consumers look for the best possible value when booking trips, many are open to using digital tools in order to ease their mind when making said purchases. The fresh approach to [travel booking](https://www.trendhunter.com/trends/otlaat) is likely influenced by the transparent nature of sharing economy alternatives such as [Airbnb](https://www.trendhunter.com/trends/airbnb-3), which lets users take a full tour of the property before booking. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 11% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Virtual Booking Tours:** Developing virtual reality tours for hotels can provide customers with an immersive experience and increase bookings. - **Immersive Marketing:** Using interactive experiences to market products can capture customer attention and increase sales. - **Transparency in Booking:** Offering customers a transparent view of potential lodging options can build trust and increase customer satisfaction. ### Where This Applies - **Travel and Tourism:** The travel and tourism industry can benefit from offering virtual tours of their properties to provide a more immersive booking experience for customers. - **Technology:** Technological innovation in the form of virtual reality can provide more opportunities for the travel industry to offer immersive booking experiences. - **Advertising:** Advertising industries can innovate by creating interactive experiences for customers to showcase their products and services in a unique and engaging way. ## Related on Trend Hunter - [Immersive Store Screens](https://www.trendhunter.com/trends/hays-travel.md) - [Instant Accommodation Bookings](https://www.trendhunter.com/trends/online-travel-agent.md) - [Shoppable Virtual Beach Houses](https://www.trendhunter.com/trends/jcrew-virtual-beach-house.md) - [AR Apartment Platforms](https://www.trendhunter.com/trends/3d-apartment.md) - [Gamified Hotel Campaigns](https://www.trendhunter.com/trends/moxy-universe-play-beyond.md) - [Experiential Airline Stores](https://www.trendhunter.com/trends/emirates-world-travel-store.md) - [Virtual Countryside Experiences](https://www.trendhunter.com/trends/loccitane-virtual-experience.md) - [Digital Vacation Experiences](https://www.trendhunter.com/trends/fantasyland-hotel.md) - [Travel-Inspired VR Apps](https://www.trendhunter.com/trends/othersight.md)