# Two-Pound Iced Donuts Costco Australia is Selling a Handmade Jumbo Iced Donut Topped with M&M’s By Katherine Pendrill | Published 2019-06-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jumbo-iced-donut References: [delish](https://www.delish.com/food-news/a28071824/costco-jumbo-donut-covered-in-pink-icing-and-mandms/) For those moments when a whole box of donuts just isn't enough, [Costco Australia](https://www.trendhunter.com/trends/cookie-dough-bites-bag) has created a Handmade Jumbo Iced Donut. Weighing nearly two-pounds, this oversized donut is a lot closer to a cake than the pastries you'll find at your local donut shop. Costco's new Handmade Jumbo Iced Donut looks similar to [Dunkin](https://www.trendhunter.com/trends/dunkin-jelly-donutflavored-filled-chocolates)’ Strawberry Frosted donut. However, the main difference between the two is that the Costco version is enormous, at nearly 900 grams. That's two-pounds worth of pastry, strawberry frosting, rainbow sprinkles, and [M&M’s](https://www.trendhunter.com/trends/krispy-kreme-mms-collection). In other words, this is one dessert that you'll definitely be sharing. Currently, the donut appears to be exclusive to Costco locations in Australia. However, Costco offers a number of other supersized desserts for those in the US looking to feed a crowd. Image Credit: *@ourtabletaelamade.* ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 34% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Supersized Desserts:** Costco Australia's handmade jumbo iced donut showcases the trend of supersized desserts, offering an opportunity for bakeries and pastry shops to explore creating larger, indulgent treats. - **Sharing-sized Treats:** The oversized donut from Costco Australia highlights the trend of sharing-sized treats, presenting a disruptive innovation opportunity for companies to develop desserts that can be enjoyed by groups or at special occasions. - **Gourmet Donuts:** With its handmade jumbo iced donut topped with M&M's, Costco Australia taps into the gourmet donut trend, highlighting the potential for innovative donut shops to experiment with unique flavor combinations and toppings. ### Where This Applies - **Bakeries:** Bakeries can leverage the trend of supersized desserts by offering jumbo donuts or other indulgent treats, catering to customers who are seeking larger, shareable options for special occasions. - **Food Retail:** The trend of sharing-sized treats presents a disruptive opportunity for food retail companies to develop and market desserts that are specifically designed for group settings or events, offering convenient, crowd-pleasing options. - **Confectionery:** The gourmet donut trend provides an opportunity for confectionery companies to expand their product lines and explore collaborations with donut shops to create unique, indulgent donut flavors and toppings. ## Related on Trend Hunter - [2-Pound Cookie Dough Bites](https://www.trendhunter.com/trends/cookie-dough-bites-bag.md) - [Oversized Soft-Baked Cookies](https://www.trendhunter.com/trends/colossal-cookies.md) - [Giant Cereal Pieces](https://www.trendhunter.com/trends/big-fruit-loop.md) - [Super Moon-Inspired Donuts](https://www.trendhunter.com/trends/supermoon-super-doughnut.md) - [Mini Chocolate-Glazed Donuts](https://www.trendhunter.com/trends/chocolate-glazed-lil-donut.md) - [Miniature Jam-Filled Donuts](https://www.trendhunter.com/trends/mini-jam-doughnuts.md) - [Supersized Celebration Cupcakes](https://www.trendhunter.com/trends/crumbs-colossal-cupcake.md) - [Tart Chocolate-Packed Cookies](https://www.trendhunter.com/trends/costco-1.md) - [Low-Sugar Protein Donuts](https://www.trendhunter.com/trends/quest-bake-shop-donuts.md)