# Shareable S'mores Cookie Kits Aldi's S’mores Jumbo Cookie Kit Makes One Large Cookie That Feeds 16 By Laura McQuarrie | Published 2019-08-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jumbo-cookie References: [myrecipes](https://www.myrecipes.com/news/aldi-giant-smore-cookie) & [aldi.us](https://www.aldi.us/en/weekly-specials/this-weeks-aldi-finds/this-weeks-aldi-finds-detail/ps/p/in-the-mix-smores-cookie-kit/) Inspired by a popular campfire dessert, [Aldi](https://www.trendhunter.com/trends/festive-cookie-kit) is selling S’mores Jumbo Cookie Kits that can be prepared in minutes to satisfy more than a dozen people at once. The oversized cookie kit from In The Mix by [Brand Castle](https://www.trendhunter.com/trends/seafood-variety-packs) will only be available for a limited time—right around Labor Day weekend—and has the potential to help people round out the end of summer with a bang. To prepare the jumbo cookie, which makes 16 servings, customers only need to add their own butter and water to the cookie mix. After the large-scale cookie has been baked for 12 minutes, it can be enhanced with chocolate and marshmallows to turn it into a decadent, S'mores-inspired treat. While a handful of brands are experimenting with creating single-serve baking mixes to feed one, this S’mores Jumbo Cookie Kit takes the opposite approach with its shareable recipe. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 31% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Shareable Baking Kits:** The trend of shareable baking kits allows people to easily prepare large desserts to feed a group or party. - **Campfire-inspired Treats:** The trend of campfire-inspired treats offers consumers a nostalgic and indulgent experience with unique flavor combinations. - **Limited-time Offerings:** The trend of limited-time offerings creates a sense of urgency and exclusivity, driving customer interest and sales. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can capitalize on the trend of shareable baking kits by developing innovative and convenient baking products for large groups or events. - **Catering and Event Planning:** The catering and event planning industry can incorporate campfire-inspired treats into their menus to offer unique and nostalgic dessert options for their clients. - **Retail and E-commerce:** Retailers and e-commerce platforms can leverage the trend of limited-time offerings by partnering with brands to offer exclusive and time-limited products, attracting customers and driving sales. ## Related on Trend Hunter - [Gooey Campfire-Style Cookies](https://www.trendhunter.com/trends/chocolate-smores-cookie.md) - [Luxe Camp-Fire Inspired Cookies](https://www.trendhunter.com/trends/the-smores-cookie.md) - [Fireside Snack-Inspired Cookies](https://www.trendhunter.com/trends/new-smores-cookie-1.md) - [Nostalgic Campfire Cookies](https://www.trendhunter.com/trends/plantbased-smores-cookie.md) - [Elevated Campfire Treat Kits](https://www.trendhunter.com/trends/hilliards-chocolates.md) - [Campfire-Style Skillet Cookies](https://www.trendhunter.com/trends/smores-pizookie.md) - [Branded All-in-One S'mores Kits](https://www.trendhunter.com/trends/hersheys-smores-variety-kit.md) - [Campfire Treat Sandwich Cookies](https://www.trendhunter.com/trends/smoreos.md) - [Supersized Cookie Doughs](https://www.trendhunter.com/trends/pillsbury-big-cookies.md)