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# Hipster Knitwear
The Juma Fall/Winter 2009 Designs Keep Them Coming Back for More

By Robyn Currie | Published 2009-10-27 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/juma-fall-winter-2009
References: [blog.urbanoutfitters](http://blog.urbanoutfitters.com/blog/juma) & [juma](http://www.juma.ca/index.php)

If you are like the average person, the idea of working on a project with your sibling makes your head want to explode. But let’s say you are the design duo behind the Juma Fall/Winter 2009 collection—in this case, working with your sibling will result in beautiful clothes.

With sleek knitwear, fashion forwards cuts, and draping that would make any fashionista go wild, the Juma Fall/Winter 2009 collection is enough to make you happy it is getting cold out.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 66% | Activity: 39% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Ethical Knitwear:** Fashion designers could explore using sustainable materials and reducing waste in the production of knitwear products.
- **Collaborative Design:** Siblings, friends, or colleagues can team up to create unique and innovative designs for knitwear and other apparel.
- **Vintage Knitwear:** Fashion brands can capitalize on the popularity of vintage and retro styles by incorporating them in their knitwear designs.

### Sectors Adopting This

- **Fashion Industry:** With the rise of sustainable fashion, designers and companies can shift their focus towards creating eco-friendly and socially responsible knitwear products.
- **Textile Industry:** The production of sustainable materials such as organic cotton and recycled polyester can become a disruptive innovation opportunity for knitwear manufacturers.
- **E-commerce Industry:** The growing demand for online shopping can prompt knitwear brands to offer their products on online marketplaces and collaborate with digital influencers to increase their online presence.

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