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# Hillside Nomad Captures
The Julius Pfister L'Officiel Hommes Germany Editorial is Fresh

By Jana Pijak | Published 2012-04-18 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/julius-pfister-lofficiel-hommes-germany
References: [thefashionisto](http://thefashionisto.com/julius-pfister-by-magda-wunsche-samsel-for-lofficiel-hommes-germany/) & [models](http://models.com/client/lofficiel-hommes-germany)

The Julius Pfister L’Officiel Hommes Germany editorial is captured by photographic duo Magda Wunsche and Samsel. The L’Uomo Elite model stars in this striking shoot, lensed at the heart of the [Carrera](https://www.trendhunter.com/trends/chronograph-x-team-ikuzawa) marble quarries.

This hillside portrait series is featured in the publication's spring 2012 issue. Donning a slick wardrobe of fresh hues and sleek silhouettes, Julius sports the latest in [designer menswear selects](https://www.trendhunter.com/trends/louis-vuitton-ss26).

Relaxed suiting, [sleek tailored suits](https://www.trendhunter.com/trends/graphpaper-ss26) and draped knits take center-stage in this stone-surrounded shoot. Julius is styled by Corinna Brix, wearing dramatically draped pieces and luxe layers that display a mix of solid and meshed textures. The Julius Pfister L’Officiel Hommes Germany editorial showcases a wardrobe of modern menswear that is almost as alluring as its stunning, picturesque backdrop.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 48% | Activity: 29% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Key Themes Behind This Trend

- **Stone-encased Shoots:** Incorporating natural elements such as stone or marble in fashion photography can create visually stunning and captivating content for brands to explore.
- **Dramatically Draped Menswear:** The use of solid and mesh textures in menswear design and styling can create a unique and eye-catching look that appeals to fashion-conscious customers.
- **Fresh Hues and Sleek Silhouettes:** Fashion brands can draw inspiration from the use of fresh and vibrant colors and modern, streamlined designs in menswear for creating their own collections.

### Where This Applies

- **Fashion Photography:** Using natural elements like stone in fashion photography can disrupt the industry by creating visually stunning and unique content that captures the attention of viewers and potential customers.
- **Menswear Design and Styling:** Designing menswear with a mix of solid and mesh textures, draped silhouettes, and modern designs can create a disruptive innovation opportunity for fashion brands looking to stand out in a crowded marketplace.
- **Fashion Branding and Marketing:** Brands that incorporate fresh and vibrant colors and modern, streamlined designs in their marketing and branding efforts can disrupt the industry by appealing to fashion-conscious customers and setting themselves apart from competitors.

## Related on Trend Hunter

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- [Luxe Formal Menswear Campaign](https://www.trendhunter.com/trends/louis-vuitton-ss26.md)
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