# Couture Cube Candles The JULIUS Hong Kong Candle Hides a Secret Accessory By Michael Hines | Published 2011-01-05 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/julius-hong-kong-candle References: [highsnobiety](http://www.highsnobiety.com/news/2011/01/01/julius-hong-kong-store-opening-candle/) & [beeweb.hk](http://www.beeweb.hk/news-3115.html?title=寶戒沉歸底！) Japanese [gothic fashion label](https://www.trendhunter.com/trends/fabaceae) JULIUS has released the JULIUS Hong Kong candle to celebrate the opening of their new Hong Kong store. The candle is unique in that it is square-shaped and contains either a ring or pendant. The only way to get to the ring or pendant in the JULIUS Hong Kong candle is to burn it all the way to the bottom. I have never seen anything quite like this before. JULIUS has managed to make buying both [accessories and candles](https://www.trendhunter.com/trends/sophisticated-candle-collection) cool which is definitely no small task. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 19% | Activity: 23% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Accessory Candles:** Incorporating accessories into candles presents an opportunity for creative and innovative designs. - **Interactive Consumer Products:** Creating products that require consumer interactions, such as burning candles, can lead to increased customer engagement and satisfaction. - **Combining Products:** Combining products that are not traditionally associated with each other, such as candles and accessories, can create a unique selling proposition for businesses. ### Who This Affects Most - **Retail:** The retail industry can capitalize on the trend of combining products to create a unique selling proposition. - **Fashion:** Fashion brands can utilize accessory candles as a creative and innovative way to showcase their products. - **Home Decor:** The home decor industry can create interactive candle products that also serve as decorative items. ## Related on Trend Hunter - [Graphite-Scented Candles](https://www.trendhunter.com/trends/bougie-graphite.md) - [Spooky Candle Designs](https://www.trendhunter.com/trends/black-jar-candle.md) - [Architecturally Inspired Candles](https://www.trendhunter.com/trends/sfumato-candle.md) - [Stone Cube Candle Holders](https://www.trendhunter.com/trends/qub-candlestick.md) - [Unusual Limited-Edition Candles](https://www.trendhunter.com/trends/the-bloom-candle.md) - [Chic All-Black Luxury Candles](https://www.trendhunter.com/trends/allblack-luxury-candles.md) - [Regal Inaugural Candle Collections](https://www.trendhunter.com/trends/alexander-mcqueen-4.md) - [Artful Heated Candle Warmers](https://www.trendhunter.com/trends/infra-luna.md) - [Limited-Edition Artistic Candles](https://www.trendhunter.com/trends/michle-lamy.md)