# Stylish Sci-Fi Experiments The Julius Bramanto 'XL Lab' Series Clones Fashion By Meghan Young | Published 2010-11-26 | Updated 2010-11-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/julius-bramanto-xl-lab References: [behance.net](http://www.behance.net/gallery/XL-Lab-Campaign-2010-2011/825281) & [juliusbramanto](http://www.juliusbramanto.com) The Julius Bramanto 'XL Lab' photo series shows exactly how [experimental fashion](https://www.trendhunter.com/trends/the-future-is-not-set) can be. Interestingly enough, it also illustrates that when it comes to [personal style](https://www.trendhunter.com/trends/shapes-we-take), we're often only clones of a few style icons. Shot for their 2010-2011 campaign, the Julius Bramanto 'XL Lab' photo series was pulled together by a great team. The shoot features work from stylist Thornandes James, makeup artist Carry and photo assistants Ken Arini, Shuri and Retno Prasasti. Of course, we can't forget about the [stunning model](https://www.trendhunter.com/trends/winter-2025-campaign), Katya Kasatkina. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 50% | Activity: 29% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Experimental Fashion:** There is potential for disruptive innovation in the fashion industry by pushing the boundaries of experimentation to create truly original styles. - **Personal Style Cloning:** Developing technology or AI systems that can analyze a person's personal style to provide recommendations for unique and personalized fashion choices. - **Collaborative Campaigns:** Encouraging more collaborations between fashion stylists, makeup artists, photographers, and models to create groundbreaking campaigns that showcase new levels of innovation in fashion photography. ### Sectors Adopting This - **Fashion:** The fashion industry can benefit from investing in new forms of experimentation and technology to push the boundaries of traditional fashion choices and improve personalization for consumers. - **AI and Personalization:** There is potential for AI technologies to be employed to provide unique fashion recommendations and improve personalization in the fashion industry. - **Photography:** The photography industry can benefit from collaborations with the fashion industry to create groundbreaking campaigns that showcase new levels of innovation in fashion photography. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Retro-Themed Technical Apparel](https://www.trendhunter.com/trends/episode-7-collection.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md) - [Dynamic Sci-Fi Fashion Collabs](https://www.trendhunter.com/trends/fendi-and-mad-architects.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md)