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# Hand Painted Clothing Designs
Reese Cooper Works with Juliet Johnstone on an Apparel Capsule

By Amy Duong | Published 2021-03-25 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/juliet-johnstone
References: [hypebeast](https://hypebeast.com/2021/3/reese-cooper-juliet-johnstone-hand-painted-chore-coat-tee-collection-release-info)

Reese Cooper works in [collaboration with artist](https://www.trendhunter.com/trends/joy-artist-capsule) Juliet Johnstone in a collection of apparel detailed with hand painted accents. The Los Angeles native artist creates a delicate floral emblem that adorns the apparel designs for the Fall/Winter 2021 season.

The most notable piece to join the seasonal capsule is without a doubt the [Chore Coat](https://www.trendhunter.com/trends/fw25-workwear). It is based on a clean tonal foundation before detailed with a plethora of [floral graphics](https://www.trendhunter.com/trends/acidic-americana) that can be seen on the chest, the sleeves, and at the back. This is done in a contrasting aesthetic with bright hues of red, green, and yellow, along with motifs of a dove and butterfly. The left wrist features a tag that nods to Reese Cooper resting on a forest green base and white writing.

Image Credit: Reese Cooper

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 23% | Activity: 3% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### What's Driving This Trend

- **Hand-painted Apparel:** Artists are collaborating with fashion brands to create unique, hand-painted patterns that add a personal touch to clothing designs.
- **Personalization in Fashion:** Consumers are seeking customized and individualized clothing items, leading to the trend of hand-painted designs and other unique embellishments.
- **Artistic Collaborations:** Collaborations between fashion brands and artists offer the opportunity to create exclusive designs and appeal to a wider range of customers.

### Who This Affects Most

- **Fashion:** The fashion industry can explore the trend of hand-painted designs to add unique elements to their products and stand out in a crowded market.
- **Art:** Artists can partner with fashion brands to showcase their work and reach a wider audience through the medium of clothing design.
- **Retail:** Retailers can offer exclusive, hand-painted designs to attract customers and create a personalized shopping experience.

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