# Sleek Sophisticated Beer Bottles Julien Muller's Heineken Concept Classes Things Up By Meghan Young | Published 2010-03-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/julien-mullers-heineken References: [whitezine](http://www.whitezine.com/en/design/heineken-concept-bottle.html) & [issuu](http://issuu.com/julienmuller/docs/portfolio09) Clearly the quintessential beer bottle is nothing to brag about, but Julien Muller’s [Heineken](https://www.trendhunter.com/trends/heineken-studio-and-axel-chay) concept is. Delving into another market via a [classier look](https://www.trendhunter.com/trends/sculptural-glass-bottles), this bottle is one that can be held proudly at any sophisticated event. Beer may no longer need a certain time and place to be enjoyed if all companies embrace a similar design to Julien Muller’s [Heineken bottle concept](https://www.trendhunter.com/trends/heineken-silver-launches). Hopefully this becomes more than just a concept! ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 38% | Activity: 83% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Sophisticated Beer Packaging:** Exploring the concept of classier packaging design to change the perception of beer consumption - **Multi-functional Beverage Packaging:** Adding value to packaging by making it suitable for a wider range of environments such as formal events and casual gatherings - **Elevated Branding for Alcoholic Beverages:** Developing innovative marketing and branding strategies to showcase elevated sophistication in beer consumption ### Where This Applies - **Alcoholic Beverage Industry:** Exploring new ways to market products and present them to consumers - **Packaging and Printing Industry:** Coming up with innovative packaging designs that add value to products - **Event Planning Industry:** Instilling a more refined aesthetic to alcoholic beverage offerings for events irrespective of the nature of the occasion ## Related on Trend Hunter - [Designer-Backed Marseille-Inspired Beers](https://www.trendhunter.com/trends/heineken-studio-and-axel-chay.md) - [Country-Conjoining Beer Can Designs](https://www.trendhunter.com/trends/one-shared-star.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Urban Bottle Sustainable Initiatives](https://www.trendhunter.com/trends/fields-green-with-grass-not-glass.md) - [Limited-Edition Gold Bottles](https://www.trendhunter.com/trends/peroni-nastro-azzurro-gold-bottle.md) - [Sophisticated Tequila Packaging Designs](https://www.trendhunter.com/trends/el-mayor-tequila.md) - [Outlined Stainless Steel Bottles](https://www.trendhunter.com/trends/cool-line-liquor-bottle.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md)