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# Bold Biker Chick Clothing
The Julien Macdonald Spring 2012 Collection is Gorgeously Gritty

By Souzan Michael | Published 2011-09-19 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/julien-macdonald-spring-2012
References: [style](http://www.style.com/fashionshows/review/S2012RTW-JMACDONA) & [fashionologie](http://www.fashionologie.com/Julien-Macdonald-Spring-2012-London-Fashion-Week-19108852)

After seasons of demure, brightly colored ladylike fashion dominating the runway, much to the dismay of people like me who prefer an all-black-everything approach to dressing, the Julien Macdonald Spring 2012 show proved that leather and edge are back in a big way.

Complete with [leather tops](https://www.trendhunter.com/trends/rudsak-spring-collection) that look about as soft as butter, yet come off with an unmistakable edge, bold red lips, blacked-out sunglasses and slicked back hair, the Julien Macdonald Spring 2012 collection is as sultry as it is badass.

The famed and critically acclaimed Brit designer told Style.com that the collection was an example of "modernist glamour" and the description could not be more accurate. Sure, the Julien Macdonald Spring 2012 collection is [edgy and cool](https://www.trendhunter.com/trends/at-the-edge-of-time), but it is ultimately wearable and perfect for girls wanting to make a statement.

## Trend Insights (Trend Hunter)

- Score: 6.7/10
- Popularity: 99% | Activity: 95% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Leather Fashion:** Disruptive innovation opportunity: Create sustainable and eco-friendly leather alternatives for the fashion industry.
- **Modernist Glamour:** Disruptive innovation opportunity: Integrate technology into fashion design to create interactive and futuristic garments.
- **Statement Styling:** Disruptive innovation opportunity: Develop personalized styling services that help individuals express their unique personalities through fashion.

### Where This Applies

- **Fashion Design:** Disruptive innovation opportunity: Utilize 3D printing technology to revolutionize the manufacturing process and reduce waste in the fashion industry.
- **Sustainable Fashion:** Disruptive innovation opportunity: Explore innovative materials and production techniques to create environmentally friendly clothing options.
- **Fashion Technology:** Disruptive innovation opportunity: Develop smart fabrics and wearable tech that seamlessly integrate style and functionality.

## Related on Trend Hunter

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