# Aerial Perspective Lookbooks Julien David Mens Fall 2012 Collection Uses an Offbeat Approach By Romina S. Cortellucci | Published 2012-08-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/julien-david-mens-fall-2012-collection References: [thinkcontra](http://www.thinkcontra.com/julien-david-fall-mens-2012-collection/) & [juliendavid](http://juliendavid.com/collections/mens-fall-2012-collection/7-4/) The unconventional lookbook for the Julien David Mens Fall 2012 Collection provides an intriguing approach. Using an aerial bird-eye approach for the photographs, the [Tokyo-based designer](https://www.trendhunter.com/trends/blackeyepatch-winter) Julien David captures a truly urban aesthetic. The lookbook's tremendous execution reflective of the incredible pieces found in the collection. By infusing [fine tailoring with casual looks](https://www.trendhunter.com/trends/galilee-by-sea), Julien David was able to make a collection perfectly suited modern man looking for sophisticated everyday clothing. Some of the finer features such as jackets, trousers and dress shirts echo a more [traditional menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026). However, as you can tell from the imaginative approach to shooting a lookbook, the collection does not lack pops of fun, from brighter colors to fun designs on t-shirts and sweaters. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 69% | Activity: 36% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Aerial Lookbooks:** The use of aerial photography in fashion lookbooks creates a unique and captivating visual experience that disrupts traditional fashion marketing. - **Casual Tailoring:** The combination of traditional menswear tailoring with casual design elements creates stylish yet practical clothing for the modern man. - **Fun Details:** The incorporation of playful design elements such as bright colors and fun prints adds a touch of creativity and personality to menswear collections. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can use aerial photography and casual tailoring to differentiate their brands and appeal to modern consumers. - **Photography and Videography:** The increasing demand for unique and captivating visuals in fashion marketing creates opportunities for photographers and videographers skilled in aerial photography and creative concepts. - **Textile and Apparel Manufacturing:** The trend towards incorporating fun design elements in menswear collections creates opportunities for textile and apparel manufacturers to experiment with new materials and printing techniques. ## Related on Trend Hunter - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Fall Technical Fashion Capsules](https://www.trendhunter.com/trends/atom-collection.md) - [Refined Utility Tailoring](https://www.trendhunter.com/trends/apresse-2026.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Parisian Sophisticated Fall Fashion](https://www.trendhunter.com/trends/nn07.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md)