# Anti-Stigma Cold Sore Treatments Julie Aims to Destigmatize Cold Sores By Grace Mahas | Published 2024-11-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/julie-cold-sore-treatment References: [adweek](https://www.adweek.com/brand-marketing/julie-the-plan-b-challenger-brings-its-shame-free-mission-to-cold-sores/?utm_source=substack&utm_medium=email) & [google](https://www.google.com/search?q=julie+cold+sore&rlz=1C1GCCA_enCA1115CA1116&oq=julie+cold+sore&gs_lcrp=EgZjaHJvbWUqBwgAEAAYgAQyBwgAEAAYgAQyCAgBEAAYFhgeMggIAhAAGBYYHjIICAMQABgWGB4yCggEEAAYgAQYogQyCggFEAAYgAQYogQyBggGEEUYPDIGCAcQRRg90gEIMjQ1NmowajSoAgCwAgE&sourceid=chrome&ie=UTF-8)  As inclusive initiatives continue to push the boundaries of what is considered taboo in society (from female mustaches to acne), [Julie Cold](https://www.trendhunter.com/trends/millennial-gen-z-contraceptives) Sore Treatment arrives to [break the shame and stigma](https://www.trendhunter.com/trends/norms-clubhouse) around cold sores. The brand has previously tackled acne with its gen z-beloved [pimple patches](https://www.trendhunter.com/trends/squishmallows-blemish-patches). “We like to bring all your bottom shelf products to the top. All those things you don’t like to talk about, we’re going to put in your face and talk about – but in a way that makes you comfortable and invites you into the conversation,” said Amanda E/J Morrison, co-founder of emergency contraceptive brand Julie. In terms of advertising, the brand aims to take an educational and culturally relevant approach to invite "thoughtful, healthcare-based conversations." Julie aims to target Millennial and Gen Z women, who “want real, relatable, unfiltered stories." ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 11% | Activity: 18% | Freshness: 31% - Audience gender: 90% men, 10% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Inclusive Beauty Treatments:** As beauty brands aim to address previously stigmatized conditions, cold sore treatments represent a shift towards more inclusive and empowering consumer messaging. - **Educational Healthcare Marketing:** Brands are increasingly focused on creating educational content that sparks healthcare-based conversations, tapping into a more informed and conscientious consumer base. - **Millennial and Gen Z Targeting:** There is a growing trend of targeting Millennial and Gen Z demographics with authentic, relatable, and culturally relevant stories to better engage with a younger audience. ### Who This Affects Most - **Dermatological Health:** The dermatological health industry is experiencing innovative disruption as new treatments aim to destigmatize skin conditions through inclusive marketing approaches. - **Pharmaceutical Advertising:** Pharmaceutical advertising is evolving to include more culturally relevant and educational campaigns, enhancing consumer engagement and awareness. - **Youth-focused Consumer Goods:** Youth-focused consumer goods industries are capitalizing on real, unfiltered storytelling to resonate more deeply with Millennial and Gen Z markets. ## Related on Trend Hunter - [Next-Gen Contraception Campaigns](https://www.trendhunter.com/trends/julie.md) - [Gen Z-Targeted Contraceptives](https://www.trendhunter.com/trends/millennial-gen-z-contraceptives.md) - [Lip-Focused Cold Sore Treatments](https://www.trendhunter.com/trends/lip-rescue-serum.md) - [Topical OTC Virus Treatments](https://www.trendhunter.com/trends/herstat-gst.md) - [Bejeweled Lip Accessories](https://www.trendhunter.com/trends/diamond-lips.md) - [Comforting Cold Sore Treatments](https://www.trendhunter.com/trends/cold-sore-treatment.md) - [Co-Branded Skincare Stickers](https://www.trendhunter.com/trends/starface-x-glossier-hydrostickers.md) - [Attention-Grabbing Acne Tubes](https://www.trendhunter.com/trends/pure-daily-care.md) - [Stigma-Reducing Period Brands](https://www.trendhunter.com/trends/wholesome-branding.md)