# Mannequin Make-Out Editorials The Julianne Moore Vs. Magazine Shoot is Desperate and Lonely By Meghan Young | Published 2012-02-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/julianne-moore-vs-magazine References: [fashiongonerogue](http://fashiongonerogue.com/julianne-moore-yelena-yemchuk-magazine-ss-2012/) & [vsmagazinelive](http://www.vsmagazinelive.com/) Desperate and lonely, the Julianne Moore Vs. Magazine editorial centers around a desolate woman waiting for her fabled prince charming. In the meantime, she mopes around the house in [glamorous garments](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026), making out with inanimate mannequins when she feels the overwhelming need for intimacy. Subtly strange, the American actress puts her acting skills to the test in this [quirky photo shoot](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam). The Julianne Moore Vs. Magazine editorial was shot by New York-based photographer Yelena Yemchuk for the publication's Spring/Summer 2012 issue. The photo shoot was styled by Alicia Lombardini, who chose a range of [brightly colored dresses](https://www.trendhunter.com/trends/contemporary-femininity) that were both form-fitting and billowing. The neutral penthouse backdrop really makes the bold hues jump out nicely. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 76% | Activity: 31% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Intimate Mannequin Relationships:** Disruptive innovation opportunity: Creating lifelike mannequins with artificial intelligence that can provide companionship and emotional support. - **Quirky Editorial Shoots:** Disruptive innovation opportunity: Developing interactive digital platforms that allow users to participate in unique and unconventional photoshoot experiences. - **Glamorous Garments for Lonely Hearts:** Disruptive innovation opportunity: Designing fashion collections that explore the emotions of loneliness and bring a sense of comfort and connection through clothing. ### Where This Applies - **Artificial Intelligence (AI):** Disruptive innovation opportunity: Developing advanced AI technology to create interactive and emotionally responsive mannequins for various industries including retail, therapy, and entertainment. - **Digital Media:** Disruptive innovation opportunity: Building interactive platforms and applications that redefine traditional editorial photoshoots, providing users with immersive and personalized experiences. - **Fashion and Apparel:** Disruptive innovation opportunity: Exploring new design concepts and materials to create garments that address emotional well-being, offering a unique and empathetic approach to fashion. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md)