# Captivating Couture Closeups Juliane Gruner Smokes and Lounges in this Striking Fashion Editorial By Jana Pijak | Published 2014-10-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/juliane-gruner References: [visualoptimism.blogspot](http://visualoptimism.blogspot.ca/2014/06/i-dont-know-who-i-am-but-i-know-i-am.html) & [visualoptimism.blogspot](http://visualoptimism.blogspot.ca/search/label/ssaw) Juliane Gruner stars in 'I Don't Know Who I Am, But I Know I Am Yours', an image series for the pages of S/S/A/W Scandinavia. The blonde beauty is captured in a series of [striking close-ups](https://www.trendhunter.com/trends/il-pranzo-campaign) that are lensed by photographer Benjamin Vnuk. Donning a wardrobe of [feminine couture](https://www.trendhunter.com/trends/contemporary-femininity), the model pulls off [jewel-adorned gowns and feathered knits](https://www.trendhunter.com/trends/auteur-studios-fall-2025) from a number of luxe labels. Styling for this S/S/A/W Scandinavia image series is courtesy of Oscar Lange who works alongside hair stylist Ali Pirzadeh and make-up artist Anya de Tobon to transform his muse Juliane Gruner. Juliane dons elegant wardrobe picks and antlered headpiece accessories while posing in a stunning space that is created by set designer Joel Junsjo. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 48% | Activity: 10% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Close-up Fashion Photography:** Close-up fashion photography creates striking visual impact, allowing for detailed examination of couture designs. - **Luxe Couture Labels:** Luxe couture labels offer opportunities for creating captivating and high-end fashion editorials. - **Creative Set Designs:** Creative set designs enhance the storytelling and visual appeal of fashion editorials. ### Where This Applies - **Fashion Photography:** The fashion photography industry can explore innovative techniques and technologies to capture close-up shots that showcase intricate details. - **Luxury Fashion:** Luxury fashion brands can leverage captivating fashion editorials to highlight their couture creations and engage with their target audience. - **Set Design:** Set design industry can focus on creating visually stunning and immersive environments that complement fashion editorials and enhance the overall storytelling. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)