# Quirky Summer Photography Juliana Beasley Captures Reptilian Skin in ‘City Heat' By Shelby Lee Walsh | Published 2009-08-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/juliana-beasley-city-heat References: [blog.urbanoutfitters](http://blog.urbanoutfitters.com/blog/juliana_beasley) & [julianabeasley](http://www.julianabeasley.com/) Juliana Beasley can capture reality in ways that most people cannot even imagine. With several collections of photographs in her portfolio, this Philiadelphia-born photographer is quickly gaining recognition for her disturbing images. The collection featured above is titled 'City Heat' and documents the not-so-enjoyable aspects of the summer sun. From reptilian skin to awkward sweat, Beasley doesn't flinch, but rather, tells it like it is. **Implications** - Along with the increasingly popular environmental movement comes a rise in health concerns. More than ever, consumers are becoming aware of the hazardous nature of some lifestyle choices -- such as tanning. Businesses that can recognize this transition into healthy living and alter their products accordingly will maintain consumer trust and loyalty. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 99% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What Makes This Trend Stand Out - **Environmental Health Awareness:** The rise of health concerns due to environmental awareness creates opportunities for businesses to modify their products that promote healthy living. - **Realistic Photography:** Realistic photography that captures the 'not-so-enjoyable' aspects of life creates opportunities to showcase the true nature of people and products. - **Hyperrealism Art:** Hyperrealism art that captures reality in a detailed manner paves the way for new artistic processes and innovation opportunities. ### Sectors Adopting This - **Cosmetics:** Cosmetics companies can create new products that promote healthy skin during the summer season. - **Apparel:** Apparel companies can design sweat-absorbing clothing for the summer season to promote healthy living. - **Art:** Art galleries and museums can feature hyperrealism art to showcase new artistic techniques and attract visitors. ## Related on Trend Hunter - [Summer-Inspired Photo Collections](https://www.trendhunter.com/trends/summer-dreaming-collection.md) - [AI Sun Care Billboards](https://www.trendhunter.com/trends/burnable-billboard.md) - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md) - [Creative Sun Safety Installations](https://www.trendhunter.com/trends/sun-safety-installation.md) - [Y2K Weather-Report-Style Skincare Campaigns](https://www.trendhunter.com/trends/drycuticle-season.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Authentic Hydrating Hair Products](https://www.trendhunter.com/trends/authentic-beauty.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Holistic Summer Beauty Rituals](https://www.trendhunter.com/trends/seasonal-skincare1.md)