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# Museum Explorer Lookbooks
The Julian Zigerli Fall/Winter Collection Features Nomadic Styles

By Jana Pijak | Published 2012-01-31 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/julian-zigerli-fall-winter-2012
References: [thefashionisto](http://thefashionisto.com/raphael-hatt-bjorn-meier-felix-michel-by-amanda-camenisch-for-julian-zigerli-fallwinter-2012/) & [majormodelsparis.blogspot](http://majormodelsparis.blogspot.com/2012/01/raphael-hatt-for-julian-zigerli-fall.html)

The Julian Zigerli Fall/Winter 2012 pushes style boundaries with [bold streetwear staples](https://www.trendhunter.com/trends/day-3-capsule-2) that dare to stand apart from the crowd. Models Raphael Hatt, Bjorn Meier and Felix Michel are captured in a dinosaur-clad museum backdrop in a portrait series by photographer Amanda Camenisch.

The boys are impeccably layered, sporting signature sweaters, knits and bold outerwear. From sleek basics to reptile-inspired statement pieces, this collection is the perfect marriage between fashion and function.

From [warm layers to vibrant exotic prints](https://www.trendhunter.com/trends/andwander-fw25), the Julian Zigerli Fall/Winter 2012 campaign presents durable streetwear pieces that are both sporty and eclectic. Bold shapes and cool cuts evoke a sense of attitude and flair, infusing youth and personality into [classic menswear styles](https://www.trendhunter.com/trends/louis-vuitton-fall-2026). A contemporary take on classic sportswear classics, this collection campaign successfully combines a streetwear edge with a sportswear comfort.

Image Credit: Amanda Camenisch

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 67% | Activity: 16% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What Makes This Trend Stand Out

- **Bold Streetwear Staples:** Opportunity for disruptive innovation in the fashion industry to create unique and daring streetwear pieces that push style boundaries.
- **Reptile-inspired Statement Pieces:** Opportunity for disruptive innovation in the fashion industry to incorporate exotic prints and bold shapes into clothing designs that evoke attitude and flair.
- **Contemporary Sportswear Classics:** Opportunity for disruptive innovation in the fashion industry to create a fusion of streetwear edge and sportswear comfort in menswear styles.

### Sectors Adopting This

- **Fashion:** Opportunity for disruptive innovation in the fashion industry to create unique and daring streetwear pieces that push style boundaries.
- **Photography:** Opportunity for disruptive innovation in the photography industry to explore creative backdrops, such as dinosaur-clad museums, in portrait series.
- **Menswear:** Opportunity for disruptive innovation in the menswear industry to incorporate bold shapes and cool cuts that infuse youth and personality into classic styles.

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