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# Computer-Generated Window Displays
Julian Mayor Transforms a Storefront into a Digital Rendering

By Jamie Danielle Munro | Published 2014-09-17 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/julian-mayor
References: [designboom](http://www.designboom.com/design/julian-mayor-start-menswear-ldf-2014-09-16-2014/) & [julianmayor](http://www.julianmayor.com/)

Artist Julian Mayor has taken a computer-generated image and is in the stages of transforming it into a tangible design for a storefront. Located in the Shoreditch section of London, START Menswear will soon feature an installation that's sure to draw some stares from the street.

The design consists of [angled panels](https://www.trendhunter.com/trends/a-week-at-the-knees), which look like someone has taken from a computer-generated image and placed them into reality. This approach for a storefront is different, especially for a clothing retail space. However, with so many competitors displaying mannequins out front, trying something different could help to capture the attention of passersby and attract them to examine the store in further detail. The coloring for the panels is made up of pastel hues which shine when the light hits them, again helping to gain attention.

Photo Credits: [designboom](http://www.designboom.com/design/julian-mayor-start-menswear-ldf-2014-09-16-2014/), [julianmayor](http://www.julianmayor.com/)

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 61% | Activity: 32% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern)

## Key Themes

### Key Themes Behind This Trend

- **Computer-generated Window Displays:** Using computer-generated images to create unique and eye-catching storefront designs.
- **Angled Panel Storefronts:** Implementing angled panels to create a visually striking and unconventional storefront.
- **Innovative Storefront Coloring:** Using pastel hues that shine in different lighting conditions to attract attention to a store.

### Where This Applies

- **Retail:** Incorporating computer-generated window displays and unique storefront designs to enhance the shopping experience.
- **Fashion:** Experimenting with unconventional storefront designs and coloring to stand out in a competitive clothing retail market.
- **Art:** Blurring the lines between digital and physical art by transforming computer-generated images into tangible storefront installations.

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