# Vignetted Industrial Artwork The Julian Calverley 'Structure' Series is Breathtakingly Gritty By Jennifer Gosnell | Published 2012-06-17 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/julian-calverley-structure-series References: [thecreativefinder](http://thecreativefinder.com/portfolio-full.php?username=jcalverley&gallery_id=4258) & [juliancalverley](http://www.juliancalverley.com/) The Julian Calverley 'Structure' series is a breathtaking example of completely dismantled photography. The industrial development centred snaps are unbelievably beautiful considering their lack of real sparkle and, rather, intense grit. The cityscapes peppered with cranes, the development plants growing older under a layer of rust and bridges be-speckled with grime are what truly sets this series apart from many other industrial shoots. Calverley, a photographer that has worked with Kodak, the [Wall Street Journal](https://www.trendhunter.com/trends/windooh), [Yamaha](https://www.trendhunter.com/trends/yamaha-nx70a-wireless-stereo-speaker), and [Mercedes](https://www.trendhunter.com/trends/AI-vehicle-operating-systems) among many others, captures the raw, desolate landscapes beautifully. Entirely upfront about their lack of glamor, these shots are a complete representation of what some of us know certain areas of aging cities to look like. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 68% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### Key Themes Behind This Trend - **Industrial Decay Aesthetic:** Opportunity for photography and art industries to provide a new take on urban exploration through the beauty of desolation and aging architecture. - **Unpolished Beauty Imagery:** Potential for advertising and marketing industries to capitalize on the unique visuals that showcase unconventional aesthetic beauty. - **Grime and Grit Art:** Chances for fashion and design industries to incorporate rugged and raw elements into their products. ### Where This Applies - **Photography:** Using unconventional sites and decaying environments as a backdrop for compositions that challenge traditional aesthetics. - **Art:** Depicting decay as a theme and a symbol of our present culture, possibly merging the line between art and emotional expression. - **Architecture:** Incorporating industrial decay into designs and exploring how the visual textures of aging construction and urban structures could be featured in contemporary work. ## Related on Trend Hunter - [Industrial Architecture-Themed Installations](https://www.trendhunter.com/trends/industrial-archaeology.md) - [AI-Generated Poetic Photo Series](https://www.trendhunter.com/trends/emilio-alarcn.md) - [AI-Generated Retrofuturistic Objects](https://www.trendhunter.com/trends/retrofuturistic-objects.md) - [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md) - [Raw Metal Design Shows](https://www.trendhunter.com/trends/nick-valentijn.md) - [Material-Exploring Industrial-Style Lighting](https://www.trendhunter.com/trends/industrialstyle-lighting.md) - [Striking Urban Wildlife Art](https://www.trendhunter.com/trends/clare-allin.md) - [Laser-Cut Urban Artistry](https://www.trendhunter.com/trends/laser-cut-city-maps.md) - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md)