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# Au Naturale Editorials
The Julia Stegner L'Officiel Hommes Magazine Shoot by Milan Vukmirovi

By Ryan Hinkson | Published 2010-06-23 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/julia-stegner
References: [designscene.net](http://www.designscene.net/2010/06/julia-stegner-by-milan-vukmirovic.html) & [jalougallery](http://www.jalougallery.com/)

The Julia Stegner L’Officiel Hommes Magazine shoot by Milan Vukmirovic features the German beauty almost completely au naturale. The only thing covering Stegner besides her [dirty blonde hair](https://www.trendhunter.com/trends/streax) is a pair of [Trussardi jeans](https://www.trendhunter.com/trends/natura-collection).

Milan Vukmirovic not only shot the editorial, but is also the editor-in-chief of the magazine. So along with taking pictures of Julia Stegner, he makes money from the magazine sales featuring them, making him a VIP member of the “LB Club.”

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 90% | Activity: 84% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### Key Themes Behind This Trend

- **Natural Beauty Trend:** The rise of natural beauty and minimal makeup in fashion editorials provides opportunities for cosmetics companies to develop and market products that enhance and celebrate natural beauty.
- **Sustainable Fashion Trend:** The use of environmentally-friendly and sustainable fashion options in photo shoots and editorials is becoming more popular, creating opportunities for companies to develop new materials and technologies that reduce the fashion industry's environmental impact.
- **Editorial Photography Trend:** The trend of editorial photography that celebrates natural beauty and simplicity creates opportunities for photographers to showcase their work in popular fashion magazines and publications.

### Where This Applies

- **Cosmetics Industry:** The natural beauty trend in fashion editorials provides opportunities for cosmetics companies to develop and market products that enhance and celebrate natural beauty.
- **Fashion Industry:** The rise of sustainable fashion options in photo shoots and editorials creates opportunities for the fashion industry to develop new materials and technologies that reduce the industry's environmental impact.
- **Photography Industry:** The trend of editorial photography that celebrates natural beauty and simplicity creates opportunities for photographers to showcase their work in popular fashion magazines and publications.

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