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# Viral Swearing
Julia Roberts Drops Fierce Series of F-Bombs For Tom Hanks

By Bianca | Published 2009-04-29 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/julia-roberts-tom-hanks-swearing
References: [network.nationalpost](http://network.nationalpost.com/np/blogs/shinan/archive/2009/04/28/scandal-sheet-watch-julia-s-raunchy-roast.aspx)

There seems to be a deep love of celebrity profanity; Julia Roberts’ potty mouth is the latest viral verbosity to hit the tabloids.

In honor of Tom Hanks at a Film Society of Lincoln Center event, Julia Roberts dropped more than a few F-bombs, a shock for most fans who have a sweet image of the big-lipped brunette. Usually, she woos with innocent roles in her flicks, however, she has shown a cruder side or two in movies like My Best Friend’s Wedding or, of course, her pre-classy side in Pretty Woman.

This 3 minute video of Julia Roberts swearing in honor of her Charlie Wilson’s War costar is not to be missed—if you dig celebrity profanity.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 35% | Activity: 81% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs)

## Key Themes

### Why This Trend Is Growing

- **Viral Profanity:** Exploring the increasing popularity of celebrity profanity and its impact on viral content.
- **Celebrity Image Transformation:** Examining how celebrities like Julia Roberts are breaking their traditional image and embracing a cruder side, eliciting surprise from fans.
- **Tabloid Sensationalism:** Analyzing the allure of celebrity profanity as tabloids capitalize on the shock value to generate buzz and engagement.

### Industries Being Reshaped

- **Entertainment:** Opportunities for disruptive innovation in creating and marketing edgier content that challenges traditional celebrity personas.
- **Media and Publishing:** Opportunities for disruption in media platforms that specialize in covering celebrity news, particularly focusing on sensational aspects such as profanity.
- **Advertising and Branding:** Opportunities for brands to leverage celebrity profanity in their marketing campaigns, appealing to audiences who value authenticity and rebel against traditional norms.

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