# Unexpected Celeb Adverts Riccardo Tisci Unveiled 'Julia Roberts for Givenchy' Editorial for SS15 By Erin Fox | Published 2014-12-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/julia-roberts-for-givenchy References: [designscene.net](http://www.designscene.net/2014/12/first-look-julia-roberts-givenchy-spring-summer-2015.html) & [givenchy](http://www.givenchy.com/en/) The Julia Roberts for [Givenchy](https://www.trendhunter.com/trends/fashion-company-nfts) advertisement is a jaw-dropping editorial brought to us by none other than Riccardo Tisci. The Givenchy designer named the Pretty Woman actress as his new face for the Spring/Summer 2015 season. Surprising the fashion world, the game-changing advertisements are setting a new standard. In true Givenchy style, the ads compile [inanimate object photography](https://www.trendhunter.com/trends/fendis-summer-2025-campaign) with dark modeled imagery. Julia Roberts is pictured in both a loose translucent back blouse and a perfectly tailored black women's suit. The [major fashion editorials](https://www.trendhunter.com/trends/alessandro-micheles) were styled by Katy England and photographed by Mert Alas & Marcus Piggott. Riccardo Tisci creates the epitome of cool and the Julia Roberts for Givenchy Spring/Summer 2015 advertisements showcase just this. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 80% | Activity: 86% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity Collaborations in Fashion:** The partnership between Givenchy and Julia Roberts showcases how celebrity branding can carve a niche in fashion marketing. - **Dark and Edgy Fashion Editorials:** The use of inanimate object photography with dark model imagery in the Julia Roberts for Givenchy advertisement paves the way for more thought-provoking and unconventional editorial concepts. - **Transcending Age Barriers in Fashion:** Julia Roberts' association as the face of Givenchy's Spring/Summer 2015 season brings a new angle to age inclusivity in fashion. ### Sectors Adopting This - **Fashion:** Luxury fashion brands may benefit from having celebrity ambassadors to attract buzz and widen their target market. - **Photography and Styling:** The unconventional concept of using inanimate object photography in fashion editorials may spark interest among photographers and stylists looking to explore new and edgy visual storytelling. - **Advertising and Marketing:** The successful campaign of the Julia Roberts for Givenchy advertisement highlights the importance of pushing boundaries in advertising to create a strong brand image and stand out in a crowded market. ## Related on Trend Hunter - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Actor-Endorsed High-End Jewelry Campaigns](https://www.trendhunter.com/trends/serpenti-line.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md)