# Unisex Fashion to Fight AIDS Julia Roberts and Armani for (Product) Red By Noora Abu Eitah | Published 2008-08-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/julia-roberts-and-giorgio-armani-charity-t-shirt References: [wwd](http://www.wwd.com/fashion-news/fashion-scoops/julia-and-giorgio-again-1730706?navSection=fashion-news) Actress Julia Roberts has teamed up with designer Giorgio [Armani](https://www.trendhunter.com/trends/my-way-parfum) to design a new T-shirt for Bono's (Product) Red line. The t-shirt is for both men and women and is sold for $125. The Tree of Life inspired t-shirts are all produced in Africa. 40 percent of the gross profit goes to The Global Fund for AIDS, tuberculosis and malaria programs in Africa. The Armani online-store featured Roberts’ design in three colors: red, black and grey. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 13% | Activity: 53% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Gender-neutral Fashion:** Opportunity for designers to create clothing that can be worn by all genders. - **Sustainable Fashion:** Increasing focus on production that reduces impact on the environment as well as support for social causes. - **Charitable Collaborations:** Partnerships between brands and charitable organizations to support global causes. ### Industries Being Reshaped - **Fashion and Apparel:** New fashion designs and collaborations to support social causes, promoting sustainable production methods. - **Social Enterprises:** Companies focusing on both generating profits and addressing social issues to improve people's lives. - **Philanthropy:** Professional philanthropy organizations that bring together social and environmental impact with business opportunities for more effective giving. ## Related on Trend Hunter - [Cause-Benefiting Scent Capsules](https://www.trendhunter.com/trends/aroma360.md) - [Wildfire Relief Apparel Lines](https://www.trendhunter.com/trends/clare-v.md) - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md) - [Tech Brand HIV/AIDS Campaigns](https://www.trendhunter.com/trends/apple-pay-donations.md) - [Activism-Focused Apparel Capsules](https://www.trendhunter.com/trends/aeropostale-1.md) - [Activism-Promoting Sweatshirt Collabs](https://www.trendhunter.com/trends/willy-chavarria-2.md) - [UK Designer T-Shirt Collabs](https://www.trendhunter.com/trends/uniqlo-x-anya-hindmarch.md) - [Charitable Clothing Relaunches](https://www.trendhunter.com/trends/virgin-atlantic-sweater.md) - [Pride Month T-Shirt Lines](https://www.trendhunter.com/trends/amnesty-international-canada.md)