# Futuristic Urban Fashion The Editorial by Julia Noni for Obsession Magazine Stars Ajak Deng By Meghan Young | Published 2012-08-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/julia-noni-for-obsession-magazine References: [fashiongonerogue](http://fashiongonerogue.com/ajak-deng-is-a-futuristic-glamazon-for-obsession-magazine-by-julia-noni/) & [obsession.nouvelobs](http://obsession.nouvelobs.com/) Model Ajak Deng looks like a fiercely fashionable alien in the editorial by French photographer Julia Noni for Obsession Magazine. That, or she has time-traveled from the future to inspire women of the 21st century. Full of geometric accents, metal accessories and structured silhouettes, the fall looks are simply out of this world. The editorial by Julia Noni for Obsession Magazine was shot for the latest issue of the French publication. Styled by fashion editor Barbara Loison, the Australian beauty was clad in the sci-fi designs of such labels as [Chanel](https://www.trendhunter.com/trends/coco-crush), [Balmain](https://www.trendhunter.com/trends/les-ternels-de-balmain), Prada and [Balenciaga](https://www.trendhunter.com/trends/winter-2025-campaign). The urban backdrop the elegantly edgy ensembles are captured against work to accentuate the architectural details of each piece. The glamazon looks are perfected by Deng's short hair and dewy skin. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 96% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Futuristic Fashion:** Opportunity for designers to create avant-garde fashion pieces with geometric accents and metal accessories. - **Structured Silhouettes:** Chance for fashion brands to explore architectural details in clothing designs, creating visually impactful and edgy ensembles. - **Sci-fi Design:** Innovation potential emerges for fashion labels to incorporate futuristic elements into their collections, using avant-garde fabrics and materials. ### Industries Being Reshaped - **Fashion:** Fashion industry can embrace and cater to the demand for futuristic, edgy, and avant-garde fashion pieces and accessories. - **Photography:** Opportunity for photographers to experiment with capturing the fusion of fashion and urban architectural details in editorial shoots. - **Beauty:** Beauty industry can explore new makeup and hairstyle trends that complement and enhance the futuristic and avant-garde fashion aesthetic. ## Related on Trend Hunter - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Futuristic Fall-Centric Fashion](https://www.trendhunter.com/trends/origins-collection.md) - [Dynamic Sci-Fi Fashion Collabs](https://www.trendhunter.com/trends/fendi-and-mad-architects.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)