# Casual Bedhead Editorials This Julia Nobis Marani F/W 2011 Shoot Shows a Messy Muse By Emily Evans | Published 2011-08-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/julia-nobis-marani References: [fashiongonerogue](http://fashiongonerogue.com/julia-nobis-remi-lamande-marani-fw-2011/) & [main.marani.info](http://main.marani.info/) Waking up in the morning with bedhead never looked so chic as it does in this Julia Nobis Marani editorial for the clothing brand's F/W 2011 collection. Model Julia Nobis was photographed by fashion photographer Remi Lamande in a collection of laid-back looks. This Julia Nobis Marani shoot favors [oversized fall jackets](https://www.trendhunter.com/trends/auteur-studios-fall-2025), [fringed sweaters](https://www.trendhunter.com/trends/the-october-collection) and a timeless accessory in the fashion world -- a cigarette. If these relaxed looks are any indication of how the [fall fashion season](https://www.trendhunter.com/trends/szane-fall-2025) will play out, it looks like its going to be an easy-going transition into winter. **Implications** - Consumers have grown tired of the strained fashion focus on over-the-top designs, especially come the fall and winter months. With such, companies should be focusing on creating easy-to-use, functional products for the fall, which allow consumers to relax and enjoy the season. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 67% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Relaxed Fall Fashion:** Companies should focus on creating easy-to-use and functional products to match consumers' interest in relaxed fall fashion trends. - **Casual Chic Bedhead Style:** Bedhead styles can inspire innovative fashion designs that give a laid-back, casual touch. - **Oversized Jackets and Fringed Sweaters:** Oversized jackets and fringed sweaters are emerging fashion trends that can drive disruptive innovations in the clothing and textile industries. ### Industries Being Reshaped - **Fashion:** Fashion industry players can leverage the demand for relaxed fall fashion to create innovative clothing designs and accessories that reflect consumers' evolving preferences. - **Textile:** Textile manufacturers can innovate and explore new techniques to produce oversized jackets and fringed sweaters that will meet the demand for the latest fall fashion trends. - **Photography:** Photographers can adapt to the evolving aesthetics of fall fashion by creating editorials that showcase the beauty of bedhead hair and other casual-chic styling trends. ## Related on Trend Hunter - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Transitional Wardrobe Range](https://www.trendhunter.com/trends/mm6-maison-margiela-prefall.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md)