# Exuberant Flower Editorials Julia Majdanska Stars in Marta Macha's 'Pure Flower' Beauty Story By Jana Pijak | Published 2015-08-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/julia-majdanska References: [beautyscene.net](http://www.beautyscene.net/beauty-shoots/julia-majdanska-marta-macha/) & [mmacha.pl](http://www.mmacha.pl) Blonde beauty Julia Majdanska fronts photographer Marta Macha's 'Pure Flower' beauty story -- an exclusive that celebrates botanical props and bold image filters. Featuring a variety of floral frames, this editorial highlights a brightly colored wardrobe that compliments its hair and makeup looks perfectly. 'Pure Flower' marries voluminous hair styles and edgy up-dos with fresh-faced makeup looks -- consisting of subtle eyeliner and rosy blush applications. Styling for this beauty feature is courtesy of Katarzyna Cyganska who handpicks model Julia Majdanska's wardrobe. Julia poses in [floral blazers](https://www.trendhunter.com/trends/femininity-in-bloom), printed skirts and even body-hugging gowns that are accented with [fresh flower props](https://www.trendhunter.com/trends/cj-hendrys-flower-market). Overall, this series celebrates the [season's floral obsession](https://www.trendhunter.com/trends/flora-carnivora) in a fun and unexpected way -- a result of its photo editing techniques and artful use of framing. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 85% | Activity: 72% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Botanical Props:** Opportunity to create innovative products or experiences using botanical props in the beauty and fashion industries. - **Bold Image Filters:** Disruptive potential for developing new photo editing techniques and filters that create bold and vibrant imagery. - **Floral Obsession:** Opportunity to capitalize on the current trend of floral patterns and designs in the fashion and beauty industries. ### Where This Applies - **Beauty:** Exploring the use of botanical props and bold image filters to enhance beauty products and create unique beauty experiences. - **Fashion:** Incorporating floral patterns and designs in fashion collections and utilizing bold image filters for striking visual aesthetics. - **Photography:** Developing new techniques and filters for photo editing that embrace bold and vibrant imagery, particularly in editorials and fashion photography. ## Related on Trend Hunter - [Floral-Imbued Fashion Exhibits](https://www.trendhunter.com/trends/flowers-of-yves-saint-laurent.md) - [Women-Led Toronto Florists](https://www.trendhunter.com/trends/may-flowers.md) - [Model Fragrance Campaigns](https://www.trendhunter.com/trends/flowerbomb.md) - [Floral High-End Makeup Capsules](https://www.trendhunter.com/trends/camlia-futura.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Stunning Dried Flower Arrangements](https://www.trendhunter.com/trends/east-olivia.md) - [Next-Gen Citrus Floral Fragrances](https://www.trendhunter.com/trends/florist-eau-de-parfum.md) - [Mermaid-Inspired Makeup Collections](https://www.trendhunter.com/trends/shells-jewel-collection.md) - [Flower-Inspired Vibrant Rugs](https://www.trendhunter.com/trends/espressionismo-floreale.md)