# Gripping Greek Goddess Shoots Julia Johanson Temperley London Spread is Etherial and Elegant By Corinne Guirgis | Published 2011-08-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/julia-johanson-temperley-london References: [touchpuppet](http://www.touchpuppet.com/2011/08/16/julia-johanson-by-adam-whitehead/) & [temperleylondon](http://www.temperleylondon.com/collections/autumn-winter/runway) The Julia Johanson Temperley London Autumn Winter 11/12 campaign is the picture of upscale etherial elegance. Striking the perfect balance between vintage chic and modern strength, Johanson's rare and classic beauty epitomizes the collection's story. The Fall-Winter line is based around intricate detailing juxtaposed against gorgeous and contrasting neutrals. Body-hugging silhouettes that frame Johanson's hour glass to perfection, cropped blazers and flowing full length gowns make up the brand's look this season. The campaign, lensed by Adam Whitehead, is a [striking outdoor shoots](https://www.trendhunter.com/trends/alessandro-micheles) that uses nature's complexities to bring out the elements of the clothes that thread together to create a striking style story. **Implications** - The rise of blogging, viral videos and social media has left the impact of print ads across the majority of industries dwindling. The fashion industry is a notable exception, where striking still imagery is used to show consumers up and coming [seasonal fashion](https://www.trendhunter.com/trends/auteur-studios-fall-2025) sin a story telling context that helps target certain styles to particular niche markets. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 62% | Activity: 48% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Vintage Chic Fashion:** Opportunity for disruptive innovation in creating modern collections with classic beauty and intricate detailing. - **Nature-inspired Fashion Shoots:** Opportunity for disruptive innovation in utilizing outdoor environments and nature's complexities to enhance clothing aesthetics. - **Print Ads in Fashion Industry:** Opportunity for disruptive innovation in leveraging striking still imagery to engage consumers and target niche markets. ### Industries Being Reshaped - **Fashion:** Opportunity for disruptive innovation in creating vintage chic collections with modern elements and intricate detailing. - **Photography:** Opportunity for disruptive innovation in outdoor fashion shoots that incorporate nature's complexities to enhance the visuals. - **Marketing and Advertising:** Opportunity for disruptive innovation in using print ads to convey fashion stories and target specific consumer segments in the industry. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md)