# Street-Casting Strangers Julia Fullerton-Batten's Camptography Nixes Models By Tisah Tucknott | Published 2009-07-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/julia-fullerton-batten References: [coolhunting](http://www.coolhunting.com/archives/2009/06/julia_fullerton.php) & [juliafullerton-batten](http://www.juliafullerton-batten.com/) Well known photographer Julia Fullerton-Batten has photographed her street-cast models in what seems to be a camp-like setting. Julia Fullerton-Batten approaches random people on the streets in London and simply asks if they want to be part of her [photo shoots](https://www.trendhunter.com/trends/frames-booth). She claims that [street casting](https://www.trendhunter.com/trends/surreal-street-art-1) is the best way to use fascinating faces and meet wonderful personalities. **Implications** - So much photography (especially when it comes to [fashion](https://www.trendhunter.com/trends/back-to-the-city)) seems to rely on overly idealized representations of what people are supposed to look like, but it's refreshing to see artists like Julia Fullerton-Batten embracing the use of regular, everyday people. The uncanny quality of her work will hopefully inspire other artists and advertising agencies to follow suit. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 51% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What Makes This Trend Stand Out - **Street-casting Photography:** The trend of street-casting photography disrupts the traditional use of models by featuring everyday people and showcasing their fascinating faces and unique personalities. - **Embracing Authenticity:** The trend of embracing authenticity in photography challenges the over-idealized standards of beauty and encourages the representation of regular, everyday people in art and advertising. - **Celebration of Diversity:** The trend of celebrating diversity in photography promotes inclusivity by showcasing a wide range of faces and personalities that represent different backgrounds, ages, and body types. ### Sectors Adopting This - **Fashion Photography:** The fashion photography industry can explore the use of street-casting to showcase real people and create more relatable and diverse imagery for brands. - **Advertising:** The advertising industry can adopt the street-casting approach to showcase authentic representations of their target audience and connect with consumers on a deeper level. - **Art and Creative Industries:** The art and creative industries can embrace the street-casting trend to challenge traditional beauty standards and create thought-provoking and inclusive visual narratives. ## Related on Trend Hunter - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [AI-Powered Fashion Photography Platforms](https://www.trendhunter.com/trends/betterstudio.md) - [Imperfect Photography Celebrations](https://www.trendhunter.com/trends/nonnas-cam.md) - [Customer-Starring Billboards](https://www.trendhunter.com/trends/og-influencers.md) - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md) - [Synthetic AI Photography](https://www.trendhunter.com/trends/generated-photos1.md) - [Authentic Ambassador Campaigns](https://www.trendhunter.com/trends/the-realest-person-on-earth.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md)