# Backstage Model Life Pics 'Through Jules' Lens' Captures the Elusive Mood of Male Fashion Shows By Milla Kiss | Published 2011-07-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jules-lens1 References: [models](http://models.com/mdx/?p=8569) & [throughjuleslens.tumblr](http://throughjuleslens.tumblr.com/archive) The series of Julian Schratter, the photographer-blogger behind the 'Through Jules' Lens' website, shows an exciting and realistic way of life of a male model from behind the runway. 'Through Jules' Lens' depicts perfectly the energy, sparkle and action that took place behind the scenes at the last [runway shows](https://www.trendhunter.com/trends/chinese-golden-age-models) of Dolce & Gabbana, Prada and Vivienne Westwood. The series is a reportage by Julian Schratter directly from the 2012 Spring Summer Milano Uomo Moda Fashion Week. The photo shoots include all the phases these very handsome male models have to endure -- from casting queues, to fitting sessions, catwalk rehearsals and killing time by chatting or listening to music before the show. There is a lot of smoking, too, amongst the dozens of images displayed on the Models.com website shot for 'Through Jules' Lens.' ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 67% | Activity: 80% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Male Model Fashion Shows:** Opportunity for innovative technology to streamline casting and fitting processes for male models. - **Behind the Scenes Photography:** Opportunity to create immersive and authentic behind-the-scenes experiences for fashion enthusiasts through virtual reality or augmented reality. - **Fashion Week Reportage:** Opportunity to leverage data analytics and AI to provide real-time insights and trends from fashion weeks around the world. ### Sectors Adopting This - **Fashion:** Fashion brands can use behind-the-scenes photography to engage with their audience and create a transparent and authentic brand image. - **Photography:** Photography studios can offer behind-the-scenes photo shoots for aspiring models and fashion enthusiasts. - **Technology:** Technology companies can develop innovative solutions to enhance the efficiency and productivity of fashion show processes. ## Related on Trend Hunter - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Dynamic Fall-Centric Fashion Shows](https://www.trendhunter.com/trends/jordanluca-1.md) - [Luxe Formal Menswear Campaign](https://www.trendhunter.com/trends/louis-vuitton-ss26.md)