# Avant-Garde Face Masks Jules Kae Offers Reusable Face Masks in Chic Designs By Grace Mahas | Published 2020-08-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jules-kae References: [juleskae](https://juleskae.com/collections/face-masks) As facial coverings become apart of the "new normal," consumers are opting to wear fashionable coverings and Jules Kae is leading the way with its [avant-garde masks](https://www.trendhunter.com/trends/glass-001-artistry-mask). The series is available in a variety of fabrics and colors, giving consumers the option to match their face masks with their outfits. The Jules Kae face masks are available in tie-dye colorings in blue, pink, and purple as well as solid black and pink. In addition, Jules Kae offers [Face Mask Cord](https://www.trendhunter.com/trends/mademoiselle-jules) in matching colorways that fashionably attach to the masks to ensure masks are never far. The cords are lightweight and available in both [chains and braided styles](https://www.trendhunter.com/trends/flaire-co). For those looking to upgrade their "new normal" outfits, the Jules Kae collection is available to purchase online. Plus, Jules Kae will be donating 20% of proceeds to BCRF for the month of October from their Pink Face Mask Chain. Image Credit: Jules Kae ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 92% | Activity: 85% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Fashionable Face Masks:** The trend of fashionable and stylish face masks provides opportunities for companies to create unique designs and personalization. - **Accessory Cords for Face Masks:** Face mask cords in matching colorways provide added convenience and style to mask-wearing, creating opportunities for companies to create innovative cord designs. - **Donation-based Marketing:** The practice of donating a portion of proceeds to charitable causes can not only increase sales and brand image, but also create social impact. ### Industries Being Reshaped - **Fashion Industry:** Companies within the fashion industry can capitalize on the trend of fashionable face masks to create unique designs and personalization options. - **Accessories Industry:** Companies within the accessories industry can explore innovative cord designs that attach to face masks to create a convenient and stylish option for consumers. - **Marketing Industry:** The practice of donation-based marketing can be utilized by companies across industries to not only boost sales and brand image but also create opportunities to make a positive social impact. ## Related on Trend Hunter - [Customizable Style Face Masks](https://www.trendhunter.com/trends/rpur-fiit.md) - [Connected Emotive Face Masks](https://www.trendhunter.com/trends/w3e-mask-expressive-emotion.md) - [Air-Blowing Face Masks](https://www.trendhunter.com/trends/air-mask.md) - [Aerodynamic Filtration Face Masks](https://www.trendhunter.com/trends/goa-face-protector.md) - [Jelly-Coated Sheet Masks](https://www.trendhunter.com/trends/slushy-jelly-masks.md) - [Subtle Face Jewel Stickers](https://www.trendhunter.com/trends/eye-bijoux.md) - [Streetwear-Inspired Beauty Collections](https://www.trendhunter.com/trends/paul-franks.md) - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [Copper-Infused Face Masks](https://www.trendhunter.com/trends/aebl-epion.md)