# Expressive Junior Occasionwear Jules & Cleo Meets the Growing Demand for Youthful Occasion Dresses By Laura McQuarrie | Published 2022-02-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jules-cleo References: [prnewswire](https://www.prnewswire.com/news-releases/davids-bridal-announces-the-launch-of-new-exclusive-juniors-collection-jules--cleo-301472998.html) & [DavidsBridal](http://DavidsBridal.com/) Despite canceled occasions like proms, graduations, homecomings and other youth events, [David's Bridal](https://www.trendhunter.com/trends/davids-bridal-3) has seen a surge in demand for [junior occasion dresses](https://www.trendhunter.com/trends/azazie-4) in the market, and it is responding by launching a new and exclusive juniors collection called Jules & Cleo. Jules & Cleo gets its name from Cleopatra and Juliet of Shakespeare's Romeo and Juliet, two famous women who exemplify femininity, strength and confidence. The first-of-its-kind label from the brand offers junior and teen styles ranging from dramatic A-lines to [ball gown styles](https://www.trendhunter.com/trends/diamonds-pearls) and individualistic details like cut-outs and lace-up backs. With styles ranging from $79 to $399, Jules & Cleo offers occasionwear that's youthful and fun in a rainbow of colors, including pastels and bold, bright shades. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 84% | Activity: 80% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Junior Occasionwear Surge:** The growing demand for junior occasion dresses presents an opportunity for retailers to respond with new collections and styles. - **Individualistic Details:** Adding unique features to junior occasionwear, like cut-outs and lace-up backs, can set a brand apart and attract young consumers. - **Colorful Options:** Offering occasionwear in a range of colors, including pastels and bold, bright shades, can appeal to youthful consumers looking for fun and expressive fashion. ### Sectors Adopting This - **Fashion Retail:** Retailers in the fashion industry can capitalize on the growing demand for junior occasionwear by offering new collections with unique features and a wide range of colors. - **Event Planning:** Event planning companies may also benefit from the surge in demand for junior occasionwear as they can partner with retailers to create cohesive looks for young consumers. - **Textile Manufacturing:** Textile manufacturers have an opportunity to develop and supply new materials and fabrics for junior occasionwear that emphasize individualistic details and bold colors. ## Related on Trend Hunter - [Inclusive Prom Dress Collections](https://www.trendhunter.com/trends/prom-collection.md) - [Autumn Occasion Dresses](https://www.trendhunter.com/trends/reformation-fall-dresses.md) - [Modern Occasion-Focused Apparel](https://www.trendhunter.com/trends/the-plus-one-edit.md) - [Efficient Made-To-Order Wedding Services](https://www.trendhunter.com/trends/madetoorder-dresses.md) - [Doll-Inspired Evening Wear](https://www.trendhunter.com/trends/azazie-4.md) - [Upscale Bridal Concepts](https://www.trendhunter.com/trends/diamonds-pearls.md) - [Iconic Doll-Inspired Formalwear](https://www.trendhunter.com/trends/barbie-x-azazie.md) - [Influencer-Created Bridesmaid Dresses](https://www.trendhunter.com/trends/bridesmaid-dress.md) - [Bridal-Focused Retail Concepts](https://www.trendhunter.com/trends/bridal-shopping.md)