# Low-Calorie Non-Alcoholic Cordials Jukes Cordialities are Made to Mix with Water to Enhance Food By Laura McQuarrie | Published 2019-11-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jukes-cordialities References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2019/10/wine-critic-matthew-jukes-launches-non-alcoholic-low-calorie-cordials/) & [jukescordialities](https://jukescordialities.com/) Jukes Cordialities is a new creation from UK wine critic and author Matthew Jukes that introduces premium adult cordials that are non-alcoholic, low in calories and perfect for pairing with food. The [alcohol-free](https://www.trendhunter.com/trends/tarquins-cornish-dry-nonalcoholic-spirit) Jukes Cordialities can be added to water to add interest and complexity—Jukes 1, for example, boasts a citrus and herb theme that mimics the color of white wine. Jukes 6 sets itself apart with a flavor that's described as mellow and earthy, as well as a fruitier and deeper color. As well as being able to add these [non-alcoholic cordials](https://www.trendhunter.com/trends/nomuss-mixers) to something as simple as still water, consumers may also choose to mix the products in with [sparkling or tonic water](https://www.trendhunter.com/trends/nonalcoholic-citrus-spritz) for an even more elevated experience that's rich with flavor and texture. Image Credit: Jukes Cordialities ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 60% | Activity: 75% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Premium Non-alcoholic Beverages:** Companies can explore creating premium non-alcoholic beverage alternatives that cater to the growing trend of health-consciousness and sobriety. - **Flavored Water Enhancers:** There is an opportunity for creating new water enhancer products with unique and complex flavors, providing consumers with a more elevated drinking experience. - **Adult Cordials:** With the increasing popularity of low-alcohol and alcohol-free options, there is room for developing more sophisticated and complex adult cordial options that can be paired with food. ### Where This Applies - **Beverage Industry:** Beverage companies can explore creating non-alcoholic alternatives that cater to the growing interest in health and wellness. - **Hospitality Industry:** Hotels and restaurants can incorporate premium non-alcoholic options, such as adult cordials, to provide a unique and sophisticated drinking experience for their guests. - **Natural and Organic Food Industry:** Companies in the natural and organic food industry can expand their product offerings by creating naturally flavored water enhancers that cater to consumers looking for healthier beverage options. ## Related on Trend Hunter - [Hydration-Driven Fruit Beverages](https://www.trendhunter.com/trends/belvoir-farm.md) - [Alcohol-Free Canned Cocktails](https://www.trendhunter.com/trends/j2o-mocktails.md) - [Refreshing Low-Calorie Mocktails](https://www.trendhunter.com/trends/joyburst-mocktails.md) - [Zero-Proof Botanical Drinks](https://www.trendhunter.com/trends/proteau.md) - [Non-Alcoholic Aperitif Drinks](https://www.trendhunter.com/trends/strykk-not-aperitivo.md) - [Ready-to-Serve Canned Mocktails](https://www.trendhunter.com/trends/mocktails-uniquely-crafted.md) - [All-Natural Alcohol-Free Mixers](https://www.trendhunter.com/trends/good-cocktail-co.md) - [Fruity Non-Alcoholic Cocktails](https://www.trendhunter.com/trends/fruity-nonalcoholic-cocktails.md) - [Non-Alcoholic Liqueurs](https://www.trendhunter.com/trends/nonalcoholic-liqueurs.md)