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# Designer Branded Workouts
Jukari Is The New Fitness Craze From Reebok and Cirque Du Soleil

By Strawberries and Champagne | Published 2009-03-09 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/jukari-the-new-fitness-craze
References: [reebok](http://www.reebok.com/microsites/womens/jukarifirsttotry/index.asp?country=GB&lang=en&navi=registration) & [blogs.glam](http://blogs.glam.com/glamchic/2009/02/27/jukari-fit-to-fly/)

Jukari - Fit to Fly is the new workout craze set to hit the nation brought to us by [Reebok](https://www.trendhunter.com/trends/set-active) and [Cirque Du Soleil](https://www.trendhunter.com/trends/cirque-du-soleils-interactive). Jukari is a mixture of cardio, strengthening exercises and acrobats that is set to make your workout more fun! The hour long class used a special piece of equipment called the FlySet.

The class is soon set to launch in 12 cities around the world including Hong Kong, Los Angeles, Munich, Montreal, London and New York, so keep an eye out. It looks like a really fun and energetic workout.

Reebok will also launch two collections of women’s sport wear to compliment this workout.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 24% | Activity: 90% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What Makes This Trend Stand Out

- **Branded Fitness Programs:** Branded fitness programs are becoming more popular, offering new and engaging workout experiences that can capture a larger audience.
- **Crossover Partnerships:** Crossover partnerships between companies in different industries can allow for the creation of innovative and unique products or services.
- **Mixed Reality Fitness:** Mixed reality fitness experiences can provide innovative ways to make workouts more interactive and entertaining.

### Sectors Adopting This

- **Sportswear:** Sportswear companies can partner with fitness programs to curate collections that compliment the workout experience and offer added value to consumers.
- **Entertainment:** Entertainment companies can partner with fitness programs to provide unique and engaging workout experiences that leverage their expertise in creating immersive and captivating experiences.
- **Technology:** Technology companies can develop innovative and interactive fitness equipment and platforms that can enhance workout experiences and provide added value to consumers.

## Related on Trend Hunter

- [Effortless Workout Fashion Capsules](https://www.trendhunter.com/trends/set-active.md)
- [Fashion-Brand Luxe Fitness Capsules](https://www.trendhunter.com/trends/pilates-celine.md)
- [Heated Pilates Classes](https://www.trendhunter.com/trends/heated-reformer-class.md)
- [Boutique Fitness Memberships](https://www.trendhunter.com/trends/elleto.md)
- [Chic Contemporary Fitness Studios](https://www.trendhunter.com/trends/contemporary-fitness-studio.md)
- [Cutting-Edge Workout Experiences](https://www.trendhunter.com/trends/cuttingedge-workout-experiences.md)
- [Adjustable Workout Conditioning Systems](https://www.trendhunter.com/trends/flyweight-home-gym.md)
- [Haute Fashion Fitness Products](https://www.trendhunter.com/trends/celine-fitness-collection.md)
- [Fitness Support Apps](https://www.trendhunter.com/trends/reebok-fitness.md)