# Ferocious Flapper Editorials The Juju Ivanyuk Soon International Spread is Mysteriously Seductive By Corinne Guirgis | Published 2011-08-10 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/juju-ivanyuk-soon-international References: [piecesnmelodies](http://piecesnmelodies.com/2011/08/10/the-lovers-by-thiemo-sander-soon-international-spring-summer-2011/) & [sooninternational](http://www.sooninternational.com/soon.html) The roaring 20s are back with the Juju Ivanyuk Soon International editorial, giving the decade a seductive twist. The steamy spread features a barely dressed Ivanyuk gracefully posing in retro styles that blend vintage elegance with [modern sensuality](https://www.trendhunter.com/trends/velvet-heat). Lensed by Thiemo Sander, the shoot is appropriately entitled 'The Lovers,' and tells a broadway-style story of longing and lust through fresh, young eyes. Shooting both in black and white and color, Sander creates a dark, dainty and mysterious for the mag's Spring and Summer 2011 issue. **Implications** - The iconic styles of decades past vary greatly, but the influence of each of them is evident in today's modern styles. Where this is most clear is [fashion editorials](https://www.trendhunter.com/trends/alessandro-micheles) which impose modern twists on retro styles to recapture the essence of these periods. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 74% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Modern Twists on Retro Styles:** Opportunity for fashion brands to create new designs that blend vintage elegance with modern sensuality. - **Influence of Decades Past in Modern Styles:** Opportunity for fashion industry to draw inspiration from iconic styles of the past and incorporate them into contemporary designs. - **Storytelling Fashion Editorials:** Opportunity for fashion publications to create narrative-driven spreads that tell stories through fashion photography. ### Where This Applies - **Fashion:** Fashion brands can capitalize on the trend of modernizing retro styles. - **Photography:** Photographers can explore storytelling concepts for fashion editorials that blend vintage and contemporary elements. - **Publishing:** Fashion publications can produce captivating spreads that convey narratives through fashion photography. ## Related on Trend Hunter - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md)