# Sassy 70s Shoots The Juju Ivanyuk Elle France Editorial Shoot is Retro Chic By Souzan Michael | Published 2012-01-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/juju-ivanyuk-elle-france References: [fashnberry](http://fashnberry.com/editorials/juju-ivanyuk-by-marcin-tyszka-for-elle-france-january-19th-2012/) & [fashiongonerogue](http://fashiongonerogue.com/juju-ivanyuk-marcin-tyszka-elle-france-january-2012/) It seems that the 70s are back in full force, at least in the fashion world, and the Juju Ivanyuk Elle France photo shoot demonstrates why the era is so heavily influential in the industry. It's no secret that the 1970s and the styles of that decade play a huge role in the fashion industry today, and the stunning 19-year-old Ukrainian model wears the fashions flawlessly. In what may just be the most effortlessly chic editorial shoots of the new year thus far, this fashion editorial was shot by Marcin Tyszka and styled by Jeanne le Baul for the January 2012 issue of Elle France. Ivanyuk wears designs by Yiqing Yin, Julien David, Pedro Lourenço, Thomsen, Gabrielle Greiss and others. The Juju Ivanyuk Elle France photo shoot will make you lust after these spring fashions. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 81% | Activity: 49% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **70s Revival:** Opportunity for brands to tap into the nostalgia for 1970s fashion and create retro-inspired collections. - **Effortless Chic:** Focus on timeless and effortlessly stylish fashion that can be easily incorporated into modern wardrobes. - **Influential Fashion Eras:** Exploration of other influential fashion eras, such as the 80s or 90s, and their impact on current fashion trends. ### Who This Affects Most - **Fashion:** Fashion brands can capitalize on the 70s revival trend by incorporating retro-inspired designs in their collections. - **Photography:** Opportunity for photographers and stylists to create editorial shoots that capture the essence of effortless chic fashion. - **Magazines:** Fashion magazines can feature editorials that showcase influential fashion eras to inspire their readers to experiment with different styles. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Playfully Nostalgic Pink Apparel](https://www.trendhunter.com/trends/juicy-couture-x-madhappy.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md)