# Reality TV-Themed Seltzers MTV Launches New Hard Seltzer Flavor Called 'Juicy Shore' By Niko Pajkovic | Published 2022-05-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/juicy-shore References: [hypebeast](https://hypebeast.com/2022/5/mtv-juicy-shore-hard-seltzer-vodka-drink-launch)  Iconic American media company [MTV](https://www.trendhunter.com/trends/dumbgood) has announced the launch of a new alcoholic beverage dubbed 'Juicy Shore.' As the name suggests, the new concept beverage is based on the channel's hit series 'Jersey Shore' and uses [vodka as its base alcohol](https://www.trendhunter.com/trends/holla-spirits-rtd). The new hard seltzer arrives in a slim can format and features an eye-catching pink and light blue colored can. Each can of Juicy Shore delivers 5% ABV, four grams of sugar, and just 120 calories. The beach-ready drink is being offered in one variation, 'Tropical Punch,' which combines the sweet, tart, and fruity flavors and features a light, palate-cleansing fizz. Interestingly, Juicy Shore will be distributed by Canadian brewery [Steam Whistle Brewing](https://www.trendhunter.com/trends/ontogether) and will be sold exclusively in Canada through Ontario's LCBO. Image Credit: MTV Hard Seltzer ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 78% | Activity: 85% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Reality TV Beverages:** Creating alcoholic beverages based on popular reality TV shows. - **Hard Seltzer Innovation:** Developing new and unique flavors of hard seltzers with interesting twists and flavor combinations. - **Collaborations for Brand Extension:** Partnering with unexpected companies or brands to create unique product line extensions. ### Where This Applies - **Beverage Industry:** Innovating flavors and ingredients to create new offerings in the beverage space to cater to a younger demographic. - **Entertainment Industry:** Capitalizing on the popularity of reality TV shows to create new extensions of the brand. - **Alcohol Distribution Industry:** Connecting with innovative brands to get exclusive partnerships and distribution deals. ## Related on Trend Hunter - [Reality Star-Approved Hard Seltzers](https://www.trendhunter.com/trends/truly-no-shade-just-tea.md) - [Rapper-backed Hard Seltzers](https://www.trendhunter.com/trends/skrt-hard-seltzer.md) - [Soda Pop-Branded Hard Seltzers](https://www.trendhunter.com/trends/baja-blast.md) - [Smoothie-Spiked Hard Seltzers](https://www.trendhunter.com/trends/smoothie-hard-seltzer.md) - [Mango Juice-Infused Seltzers](https://www.trendhunter.com/trends/vodka-seltzer.md) - [IPA-Style Hard Seltzers](https://www.trendhunter.com/trends/juicy-hazy-hoppy.md) - [Effervescent Mimosa-Inspired Seltzers](https://www.trendhunter.com/trends/vizzy-mimosa-hard-seltzer.md) - [Refreshing Alcoholic Seltzer Flavors](https://www.trendhunter.com/trends/ntrl-strawberry.md) - [Tangy Orange Hard Seltzers](https://www.trendhunter.com/trends/sunnyd-vodka-seltzer.md)