# Flavorful Veg-Forward Burgers Juicy Marbles Introduces a Veg-Forward Umami Burger By Amy Duong | Published 2026-01-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/juicy-marbles References: [foodbev](https://www.foodbev.com/news/juicy-marbles-jumps-on-veg-forward-trend-with-new-umami-burger)  Juicy Marbles introduces a veg-forward [Umami](https://www.trendhunter.com/trends/plant-based-egg-salad) Burger developed as a whole-food-based plant protein product. The burger is formulated to prioritise vegetable-derived ingredients rather than meat-style replication, focusing on texture and savoury flavour. It is produced as a single patty format intended for straightforward preparation and use across everyday meals. The product is designed to function beyond traditional burger builds, supporting use in wraps, bowls and plated dishes. The Umami Burger is made with ingredients including quinoa, flax, miso, [fermented koji barley](https://www.trendhunter.com/trends/grubby-and-symplicity) and seitan. Each 100-gram patty delivers 22 grams of plant protein, five grams of fat and approximately 179 calories. Juicy Marbles states the burger cooks in around five minutes using standard pan-frying methods. The product is sold in packs sized for retail grocery and is available in 225 [Tesco](https://www.trendhunter.com/trends/rustlers-meatless-maverick) stores across the UK, as well as through Tesco’s online grocery platform. Image Credit: Juicy Marbles ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 35% | Activity: 14% | Freshness: 60% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Veg-forward Culinary Creations:** The shift towards plant-based foods that emphasize vegetables over meat substitutes appeals to consumers seeking both health benefits and innovative flavors. - **Umami Flavor Revolution:** The focus on umami-rich ingredients like miso and fermented koji barley introduces an elevated taste profile that intrigues culinary enthusiasts. - **Convenient Plant Protein Options:** Packing substantial protein content into easily-prepared formats responds to the growing demand for nutritious, time-saving meal solutions. ### Industries Being Reshaped - **Plant-based Food Products:** This sector is rapidly evolving with innovations in plant-derived ingredients that challenge traditional meat alternatives and elevate the consumer dining experience. - **Retail Grocery Expansion:** Supermarkets are broadening their plant-based selections to cater to the increasing demand for easy-to-cook, plant-focused meals. - **E-commerce Food Distribution:** Online grocery platforms are capitalizing on the convenience trend by offering expanded access to niche, health-driven food products. ## Related on Trend Hunter - [Cracker-Crusted Turkey Legs](https://www.trendhunter.com/trends/cheezitcrusted-turkey-legs.md) - [Health-Minded Fast Food Meals](https://www.trendhunter.com/trends/olivers-real-foods.md) - [New Year Burger Menus](https://www.trendhunter.com/trends/shake-shack-good-fit-menu.md) - [Plant-Based Private Label Entrees](https://www.trendhunter.com/trends/aldi-plant-menu.md) - [Oversized Americana Cuisine Burgers](https://www.trendhunter.com/trends/allamerican-bigger-better-burgers.md) - [Satisfying Rice-Made Bun Burgers](https://www.trendhunter.com/trends/7eleven-rice-burger.md) - [Burger-Themed Slime Sets](https://www.trendhunter.com/trends/slime-life-cheeseburger-diy-slime-kit.md) - [Co-Branded Holiday-Inspired Burgers](https://www.trendhunter.com/trends/friendsgiving-burger.md) - [Modernist Burger Interiors](https://www.trendhunter.com/trends/omg-burger-i.md)