# Lamb-Style Meat Alternatives Juicy Marbles Meaty Meat Has 34-Grams of Protein Per Serving By Michael Hemsworth | Published 2025-02-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/juicy-marbles-meaty-meat References: [vegconomist](https://vegconomist.com/products-launches/juicy-marbles-launches-first-plant-based-lamb-whole-cut-north-america/) & [juicymarbles](https://juicymarbles.com/)  Juicy Marbles Meaty Meat has been debuted by the Slovenian [plant-based meat brand](https://www.trendhunter.com/trends/carnea) as a new product for the American and Canadian markets that will provide consumers with an alternative way to enjoy the taste and texture of lamb. The product comes in 6.4-ounce packs priced at $10 each to position it as a less expensive option than conventional meat and maitinanis a flexible profile that can be used in a [wide range of dishes](https://www.trendhunter.com/trends/shape-sizzle-mince). This is thanks to its ability to be cooked whole, sliced, shredded or chopped to prioritize versatility for chefs to appreciate. CEO and Co-Founder Tilen Travnik spoke on the Juicy Marbles Meaty Meat saying, "Need a juicy taco filling? Meaty Meat. A substantial, succulent sandwich? Meaty Meat. A shoulder to cry on after a rough day? Meaty Meat. It’s your everyday protein companion.” Image Credit: Juicy Marbles ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 24% | Activity: 23% | Freshness: 35% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Protein Innovation:** The development of lamb-style alternatives exemplifies rising innovation in plant-based protein options that are both versatile and affordable. - **Versatile Meal Solutions:** Products designed for flexible cooking methods appeal to consumers seeking convenient and adaptable meal components. - **Affordable Gourmet Ingredients:** Gourmet-style plant-based products priced competitively create opportunities in offering luxury food experiences accessible to wider audiences. - **Eco-friendly Cuisine:** Consumers' continued interest in sustainable dining fuels the popularity of plant-based alternatives that reduce reliance on traditional livestock sources. ### Industries Being Reshaped - **Food Manufacturing:** The plant-based meat industry is innovating with new products that mimic traditional meats in taste and texture while appealing to health-conscious and eco-friendly consumers. - **Culinary Arts:** Chefs and foodservice providers are exploring new lamb-style plant-based ingredients that provide creative possibilities in recipe development. - **Sustainable Agriculture:** As consumers seek alternatives to conventional meats, sustainable agriculture practices supporting plant-based product growth are becoming increasingly popular. ## Related on Trend Hunter - [Plant-Based Whole-Cut Porks](https://www.trendhunter.com/trends/meaty-meat-pork-ish.md) - [Plant-Based Loins](https://www.trendhunter.com/trends/whole-cut-loin.md) - [Flavorful Veg-Forward Burgers](https://www.trendhunter.com/trends/juicy-marbles.md) - [Plant-Based Vegan Ribs](https://www.trendhunter.com/trends/baby-ribs.md) - [Lamb-Inspired Meat Alternatives](https://www.trendhunter.com/trends/plantbased-lamb-strips.md) - [Meaty Plant-Based Ribs](https://www.trendhunter.com/trends/plant-based-ribs.md) - [Plant-Based Foodservice Meats](https://www.trendhunter.com/trends/novameat-plantbased-proteins.md) - [Prepackaged Meat-Free Steaks](https://www.trendhunter.com/trends/plantbased-steaks.md) - [Meaty Beef Alternatives](https://www.trendhunter.com/trends/plant-based-beef-alternative.md)