# Candy Concealed Fire Starters The Juicy Fruit Lighter Uses Gum Packaging as a Disguise By Gil Cohen | Published 2012-11-08 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/juicy-fruit-lighter References: [thefancy](http://www.thefancy.com/things/114139537180985753/Juicy-Fruit-Lighter) & [thisiswhyimbroke](http://www.thisiswhyimbroke.com/pack-of-chewing-gum-lighter) If you find that you need to have access to flame at all times but don’t want to carry around a [normal lighter](https://www.trendhunter.com/trends/grillos-pickles-x-zippo), you should opt for the Juicy Fruit lighter. This fun design disguises your lighter as a [pack of chewing gum](https://www.trendhunter.com/trends/plastic-free-gum). But this isn’t just any average gum, its one of the most classically sweet-flavored brands that is a favorite among many chewers. The [bright yellow packaging](https://www.trendhunter.com/trends/power-bank-1) features the Juicy Fruit logo down the side and has a silver-colored grooved top that has the appearance of foil-wrapped sticks of gum. The flame of this Juicy Fruit lighter is easily ignited by simply pulling the top back with the flick of your thumb. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 3% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Disguised Lighters:** Disguising lighters as everyday objects provides a playful and convenient solution. - **Novelty Packaging:** Using recognizable branding and packaging can add a fun twist to everyday products. - **Convenience Products:** Creating portable and easy-to-use items enhances user experience and satisfaction. ### Who This Affects Most - **Consumer Goods:** The consumer goods industry can explore opportunities in creating disguised or novelty items to attract customers. - **Packaging:** The packaging industry can innovate by incorporating fun and unique designs into everyday products. - **Lighters and Fire Starters:** The lighters and fire starters industry can explore creative ways to enhance the convenience and accessibility of their products. ## Related on Trend Hunter - [Premium Windproof Lighters](https://www.trendhunter.com/trends/yellow-flame-butane.md) - [Pea-Inspired Whimsical Lighter Designs](https://www.trendhunter.com/trends/tabletop-lighter.md) - [Inflation-Themed Lighters](https://www.trendhunter.com/trends/moneylighter.md) - [Minimalistic Slim Lighters](https://www.trendhunter.com/trends/two-tone-minimal-lighter.md) - [Slick Rechargeable Lighters](https://www.trendhunter.com/trends/rechargeable-lighter.md) - [Breath-Activated Flameless Lighters](https://www.trendhunter.com/trends/clean-torch.md) - [Playful Pickle-Themed Lighters](https://www.trendhunter.com/trends/grillos-pickles-x-zippo.md) - [Witty Workshop Lighter Collections](https://www.trendhunter.com/trends/bic-shop-talk-lighter-series.md) - [Camouflage Lighter Collections](https://www.trendhunter.com/trends/bic-ez-reach.md)