# Witty Vending Machines These Juicy Drench Dispensers Will Take Your Brain Power as Cash By Josh Milenthal | Published 2010-09-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/juicy-drenched-vending-machines References: [psfk](http://www.psfk.com/2010/08/smart-vending-machine-uses-games-instead-of-money.html) & [staydrenched](http://www.staydrenched.co.uk/default.aspx) These [Juicy](https://www.trendhunter.com/trends/juicy-gummy) Drench vending machines are 100% percent free of monetary charge. However, it does require some thinking. Substituting your correct answers as a form of payment, the design is promoting the fact that individuals need to be [hydrated](https://www.trendhunter.com/trends/crunchy-hydration) to perform at their best. You can play the game on their website to see what you’re up against. Appearing in high traffic areas in around England for a couple days at a time, these Juicy Drench vending machines are a great way to disrupt the monotony of the average morning commute. Are you ready for a challenge? ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 56% | Activity: 88% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Interactive Vending Machines:** Using games and challenges as a form of payment in vending machines disrupts the traditional transactional model. - **Promotional Gamification:** Incorporating games into marketing strategies encourages engagement and interaction with consumers. - **Hydration as a Performance Booster:** Promoting the importance of hydration in enhancing cognitive abilities and productivity can disrupt traditional wellness practices. ### Industries Being Reshaped - **Vending Machine Industry:** Implementing interactive games and challenges in vending machines can revolutionize the vending industry by attracting and engaging consumers. - **Marketing and Advertising Industry:** Using gamification as a promotional strategy can create unique and memorable brand experiences, disrupting traditional marketing methods. - **Wellness and Fitness Industry:** Highlighting the role of hydration in improving performance can open up innovative opportunities for the wellness industry to develop new products and services. ## Related on Trend Hunter - [Underwater Vending Machines](https://www.trendhunter.com/trends/underwater-vending-machine.md) - [Spelling Vending Machines](https://www.trendhunter.com/trends/pay-with-words-vending-machine.md) - [Beer-Dispensing Guitar Machines](https://www.trendhunter.com/trends/slay-to-pay.md) - [BYO Bottle Drink Stations](https://www.trendhunter.com/trends/refilled-refiller-stations.md) - [Hydrating Outdoor Billboards](https://www.trendhunter.com/trends/bpm-pay.md) - [Customization-Focused Drink Machines](https://www.trendhunter.com/trends/juli-connect-beverage-dispenser.md) - [Whimsical Snack Machines](https://www.trendhunter.com/trends/jaffa-cakes-installation.md) - [AI-Powered Fresh Food Vending Machines](https://www.trendhunter.com/trends/aipowered-fresh-food-vending-machines.md) - [Sound-Dectecting AR Mirrors](https://www.trendhunter.com/trends/venting-machine.md)