# Frolicking Street Style Ads The Juicy Couture Spring 2012 Campaign Stars a Carefree Anna Selezneva By Meghan Young | Published 2012-01-17 | Updated 2012-01-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/juicy-couture-spring-2012 References: [fashiongonerogue](http://fashiongonerogue.com/anna-selezneva-juicy-couture-spring-2012-campaign-inez-vinoodh/) & [juicycouture](http://www.juicycouture.com/) Sunny and carefree, the Juicy Couture Spring 2012 ad campaign will have women frolicking in the middle of the street just like its feature model Anna Selezneva. As though inspired by the colorful and summery outfits in which Selezneva has been outfitted, the images are equally happy and vibrant. The Juicy Couture Spring 2012 ad campaign was lensed by photography duo Inez van Lamsweerde and Vinoodh Matadin. Shot in Beverly Hills, the shoot is filled with blue skies and lush palm trees, which beautifully complements the wardrobe being showcased. Styled by Melanie Ward, the collection's spring brights are accented with chic and [bold accessories](https://www.trendhunter.com/trends/no-rules-club) such as jewelry, watches, sunglasses and handbags. The Juicy Couture Spring 2012 ad campaign may inspire a much-deserved shopping trip in Los Angeles. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 89% | Activity: 89% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Street Style Ads:** Opportunity for brands to create vibrant and eye-catching street style ad campaigns. - **Carefree Fashion:** Growing demand for carefree and youthful fashion styles that evoke a sense of joy and happiness. - **Influencer-driven Campaigns:** Increasing use of influencers to promote fashion brands and create a personal connection with consumers. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunities in creating bold and bright fashion collections that reflect a carefree and joyful aesthetic. - **Advertising:** Opportunity for advertising agencies to develop unique, street-style ad campaigns that captivate consumers and stand out from traditional advertising. - **Retail:** Opportunity for retailers to curate collections and campaigns that align with the demand for carefree and influencer-inspired fashion styles. ## Related on Trend Hunter - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)