# Fur Coats for Babies Juicy Couture Creates Luxury Clothes for Your Tot By Robyn Currie | Published 2009-09-04 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/juicy-couture-baby References: [luxist](http://www.luxist.com/2009/09/04/juicy-coutures-baby-girl-ensembles/) & [bergdorfgoodman](http://www.bergdorfgoodman.com/store/catalog/templates/P9.jhtml?itemId=cat261214&parentId=cat308702&masterId=cat261210&cmCat=&page=&view=all&filter1Type=&filter1Value=&filter2Type=&filter2Value=&filterOverride=&sort=&icid=viewall) Luxury women's label Juicy Couture is now aiming for a new market. With the new release of their line geared to babies and tots, Juicy Couture is focusing their sights on lifetime brand loyalty. With such offerings as [baby sized faux fur coats](https://www.trendhunter.com/trends/ducies-fw25-collection) and [onesies that say](https://www.trendhunter.com/trends/yitty-3) "I heart Juicy," all items come with the bejeweled Juicy Couture logo and lots of pink. These are sure to make a splash at your next playdate. **Implications** - In the past, clothing, toys and accessories for children were rarely expensive because of the prevailing logic: They'll outgrow it in a matter of months. And while that maxim still rings true, modern parents are increasingly likely to dote on their children as they develop in order to establish a sense of individuality. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 78% | Activity: 70% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Alpha - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Luxury Babywear:** Opportunity for luxury fashion brands to expand into the baby market to tap into the growing trend of modern parents doting on their children. - **Personalized Children's Clothing:** Disruptive innovation opportunity for customizable and personalizable children's clothing brands to cater to the need for individuality among modern parents. - **Faux Fur for Kids:** Growing trend of using alternative materials in children's clothing provides an opportunity for brands to offer sustainable, animal cruelty-free options for modern parents. ### Who This Affects Most - **Luxury Fashion:** Expansion into the baby market provides an opportunity for luxury fashion brands to increase revenue and establish brand loyalty early on in a child's life. - **Children's Clothing:** Opportunity for brands to disrupt the children's clothing market by offering customizable and personalized options that cater to modern parents' desire for individuality. - **Sustainable Fashion:** Opportunity for sustainable fashion brands to tap into the growing trend of using alternative materials, such as faux fur, in children's clothing to offer animal cruelty-free options for modern parents. ## Related on Trend Hunter - [Monogram Baby Collections](https://www.trendhunter.com/trends/louis-vuitton-4.md) - [Children-Catered Luxe Festive Collections](https://www.trendhunter.com/trends/louis-vuitton-holiday.md) - [Playfully Nostalgic Pink Apparel](https://www.trendhunter.com/trends/juicy-couture-x-madhappy.md) - [Revitalized Brand Fragrances](https://www.trendhunter.com/trends/juicy-couture-4.md) - [Fashion Brand Cosmetic Collections](https://www.trendhunter.com/trends/juicy-couture-beauty-products.md) - [Chic Baby-Focused Collections](https://www.trendhunter.com/trends/br-baby.md) - [Oversized Designer Kidswear](https://www.trendhunter.com/trends/jacquemus-mini-me.md) - [Familial Luxury Fashion](https://www.trendhunter.com/trends/loubifamily.md) - [Fashion-Forward Baby Lines](https://www.trendhunter.com/trends/huggies-1.md)