# Luxury Tracksuit Collaborations Juicy Couture and STAFFONLY Launched a Collection of Tracksuits By Elena Rahman | Published 2021-10-01 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/juicy-couture-and-staffonly References: [wwd](https://wwd.com/fashion-news/fashion-features/juicy-couture-staffonly-china-collaboration-1234946623/) & [juicycouture](https://juicycouture.com/collections/tracksuits) Juicy Couture and STAFFONLY collaborated to launch a new collection of tracksuits. STAFFONLY was founded by designers Shimo Zhou and Une Yea in London. The team worked closely with Juicy Couture to create a retro-themed California roadside restaurant-inspired collection. The collection features playful tracksuits, bejeweled miniskirts, and saccharine-toned puffer coats. Customers can browse through the range and purchase items through Couture's official WeChat account and its e-commerce platform. Carol Chen, Co-Chief Executive Officer of Semir Group, explains the importance of this collaboration for the continued commercial success of Juicy Couture. She states that "brand localization" is essential for guaranteed consumer demand. Juicy Couture's cross-border cooperation and co-branding combine different cultures to create unexpected new products. The tracksuit collection aims to accomplish this same transnational intersection. Image Credit: Juicy Couture ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 57% | Activity: 15% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Tracksuits:** Collaborations between fashion brands for unique tracksuit collections to cater to changing consumer tastes. - **Retro-themed Collections:** Revivals of popular fashion trends from past decades, such as 90s California fashion, with a modern spin for contemporary consumers. - **Localized Branding:** Focusing on the merging of cultural values in brand collaborations to target specific consumer preferences. ### Sectors Adopting This - **Fashion:** Fashion houses and designers can collaborate to launch cross-cultural clothing lines and meet evolving consumer trends. - **E-commerce:** The online sale of limited edition, collaborative fashion collections, often sold exclusively to particular markets, has a lot to offer in terms of profitability. - **Retail:** Collaborative collections' limited-edition nature offers an exclusive shopping experience to customers while catering to the urban and hypebeast consumer markets. ## Related on Trend Hunter - [Playfully Nostalgic Pink Apparel](https://www.trendhunter.com/trends/juicy-couture-x-madhappy.md) - [Y2K-Inspired Collections](https://www.trendhunter.com/trends/reebok-x-juicy-couture.md) - [Limited Collaborative Apparel Capsule](https://www.trendhunter.com/trends/madhappy-and-juicy-couture.md) - [Tailored Elevated Luxe Tracksuits](https://www.trendhunter.com/trends/noah-and-puma.md) - [Whiskey Elegant Leisurewear](https://www.trendhunter.com/trends/chivas-regal-x-falguni-shane-peacock.md) - [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md) - [Fast Food-Collaborative Streetwear](https://www.trendhunter.com/trends/clot-and-mcdonalds.md) - [Whiskey-Branded Football Tracksuits](https://www.trendhunter.com/trends/jameson-x-admiral.md) - [Velour Track Pants](https://www.trendhunter.com/trends/journal-standard-x-needles.md)